Accessibility Statement

Announcements

FREE Shipping for Subscriptions & Orders $50+
Results

See It to Believe It

REAL-WORLD, REAL RESULTS.

See It to Believe It

real-world, real-women results

Real results from our customers

Before and after product testimonials

BEFORE

AFTER

BEFORE

AFTER

Image 1: Results using UPLIFT Volumizing Shampoo, Conditioner, and Foam. Individual results may vary.
Image 2: Based on consistent use for at least 90 days. Individual results may vary.

Clinically tested claims

2x the volume*

24-hour humidity and frizz control*

Thermal heat protection from blow-dry styling*

*In a controlled hair swatch study using UPLIFT Styling Foam. Provides heat protection up to 291°F/144°C based on a controlled hair swatch study using UPLIFT Styling Foam.

About

GRO Big Duo

Designed for immediate and long-term hair benefits, this plant-powered styling and treatment duo adds touchable fullness and body while strengthening and boosting resilience over time. Unlike traditional styling products, the UPLIFT Volumizing Styling Foam gives weightless volume to fine, flat or thinning strands without any crunch or stickiness. Pair it with our best-selling GRO Hair Serum to proactively reduce shedding and support your scalp.


Key Benefits:
Increases appearance of hair density
Reduces signs of shedding and fallout
Delivers instant and long-lasting volume without weighing hair down
Helps hair look, feel and move like it's naturally fuller
Won’t leave behind a crunchy, sticky or stiff feel

Kit Includes:
UPLIFT Volumizing Styling Foam
New
UPLIFT Volumizing Styling Foam
Learn more >
GRO Hair Serum
Fine Hair
GRO Hair Serum
Learn more >
Key Ingredients

The Key Ingredients





Turmeric
Turmeric

Increases the appearance of hair density.

FOUND IN:

GRO Hair Serum

Mung Bean and Red Clover Blend
Mung Bean and Red Clover Blend

Nourishes the scalp and promotes healthier-looking hair.

FOUND IN:

GRO Hair Serum

Arrowroot
Arrowroot

Increases volume for instantly fuller-looking hair.

FOUND IN:

UPLIFT Volumizing Styling Foam

Sophora Root
Sophora Root

Plumps hair at the follicle and supports healthier-looking hair.

FOUND IN:

UPLIFT Volumizing Styling Foam

  • VEGAN
    VEGAN
  • CRUELTY FREE
    CRUELTY FREE
  • COLOR SAFE
    COLOR SAFE

Formulated without

  • SILICONES <br>MICROPLASTICS <br>SYNTHETIC RESINS <br>PROPELLANTS
    SILICONES
    MICROPLASTICS
    SYNTHETIC RESINS
    PROPELLANTS
Just the facts

Frequently Asked Questions

When applied daily, expect to see results from GRO Hair Serum in 3-4 months. Our best advice: Consistency is key.

No! Because the formula is fast-absorbing and water-based, it can be applied to wet or dry hair without disturbing your style.

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing.

While the UPLIFT Volumizing Styling Foam can be used with either blow-drying or air drying, we recommend blow-drying for instant body and fullness that lasts.

No. UPLIFT Volumizing Styling Foam provides thermal protection up to 291°F/144°C* to help protect your hair from heat damage. Fun fact: Most blow dryers only reach up to 140°F.

New
New

GRO Big Duo

4.4
Rated 4.4 out of 5 stars
5,284 Reviews

GRO Big with this dynamic duo. Achieve thicker, fuller, healthier looking strands with our best-selling daily serum, then boost volume instantly with our styling foam for weightless body and bounce.


Subsequent subscription shipments will receive our bestselling GRO Hair Serum without the UPLIFT Volumizing Styling Foam every 30 days at the discounted subscription price of $49.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness®.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Increases appearance of hair density
  • Reduces signs of shedding and fallout
  • Delivers instant and long-lasting volume without weighing hair down
  • Helps hair look, feel and move like it's naturally fuller
  • Won’t leave behind a crunchy, sticky or stiff feel

Bundle for Better Hair Days

GRO Revitalizing Shampoo and Conditioner Kit
GRO Revitalizing Shampoo and Conditioner Kit
4.6
Rated 4.6 out of 5 stars
1,101 Reviews
GRO Full Routine Kit
GRO Full Routine Kit
4.5
Rated 4.5 out of 5 stars
6,476 Reviews
GRO Biotin Gummies (3 Pack)
GRO Biotin Gummies (3 Pack)
4.6
Rated 4.6 out of 5 stars
583 Reviews

Reviews

4.4
Rated 4.4 out of 5 stars
Based on 5,284 reviews
Total 5 star reviews: 3.6k Total 4 star reviews: 932 Total 3 star reviews: 363 Total 2 star reviews: 167 Total 1 star reviews: 213
5,284 reviews
  • Glorivet P.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss prevention, Clean and vegan products
    What is your hair type? Curly, Fine
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 120 days (4 months)
    What improvements have you noticed? Hair growth, Less shedding, Hair length, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    13 hours ago
    Hairloss and Shedding

    I’ve been using this product now for several months (4-6) and considered not using it until my family reassured me they see the difference. I do shed much less and it does take several months of consistent use to see progress but it works!

    Love that it’s non greasy and now considering other products.

  • Gena
    Reviewing
    GRO Hair Serum
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    Works amazing

  • Cynthia
    Reviewing
    UPLIFT Volumizing Styling Foam
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    So far so good. I like it!

  • Linda
    Reviewing
    GRO Hair Serum
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    I love this product

  • Sucheta K.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 55-64
    What is your hair length? Medium
    What are your concerns? Bald spots
    What is your hair type? Medium, Normal, Color Treated
    How often are you using the product? Every day
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Hair growth
    Rated 4 out of 5 stars
    3 weeks ago
    New hair growth

    I’ve seen hair growth in areas that were very thin. But overall hair loss has been a lot. Could be another reason. I’m just happy some spots are showing improvement.

More Hair Wellness® Must-Haves

For best results pair with these products

GRO Revitalizing Shampoo and Conditioner Kit

GRO Revitalizing Shampoo and Conditioner Kit

4.6
Rated 4.6 out of 5 stars
1,101 Reviews
$28
From $22
+ Add to bag
GRO Full Routine Kit

GRO Full Routine Kit

4.5
Rated 4.5 out of 5 stars
6,476 Reviews
$274
From $219
+ Add to bag
GRO Biotin Gummies (3 Pack)

GRO Biotin Gummies (3 Pack)

4.6
Rated 4.6 out of 5 stars
583 Reviews
$108
From $86
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for