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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

72 Hours

of hair hydration and frizz reduction*

14x

hydration after one use*

Up to 450°F

thermal protection*

*In a controlled hair swatch study using HYDR-8 Leave-In Conditioner.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

72 Hours

of hair hydration and frizz reduction*

14x

hydration after one use*

Up to 450°F

thermal protection*

*In a controlled hair swatch study using HYDR-8 Leave-In Conditioner.

What Else You Need To Know

The Everything Kit

Formulated for those with dry, thinning hair, this curated kit features our best-selling GRO Hair Serum to help reduce signs of shedding and increase the appearance of hair density. As a weekly treatment, use GRO Scalp Detoxifying Serum to remove excess oil and other impurities. Level up your hair ritual with GRO Revitalizing Shampoo and Conditioner on wash days and GRO Dry Shampoo on non-wash days. Once or twice a week in place of a conditioner, use HYDR-8 Deep Moisture Repair Mask for an ultra-reparative treatment. Spray HYDR-8 Leave-In Conditioner for effortless detangling, frizz reduction and heat protection up to 450°F. Take one of the delicious strawberry-flavored GRO Biotin Gummies each day to optimize hair wellness.


Key Benefits:
Reduces signs of shedding and fallout
Helps support thicker, fuller, healthier looking hair
Clarifies, cleanses and removes buildup

Kit Includes:
HYDR-8 Leave-In Conditioner - Full Size (5 fl. oz.)
Dry, Dull Hair
HYDR-8 Leave-In Conditioner
Learn more >
HYDR-8 Deep Moisture Repair Mask
Dry, Dull Hair
HYDR-8 Deep Moisture Repair Mask
Learn more >
GRO Hair Serum
Fine Hair
GRO Hair Serum
Learn more >
GRO Biotin Gummies
Fine Hair
GRO Biotin Gummies
Learn more >
GRO Scalp Detoxifying Serum
Fine Hair
GRO Scalp Detoxifying Serum
Learn more >
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
GRO Dry Shampoo - Full Size (3.95 fl. oz.)
Fine & Oily Hair
GRO Dry Shampoo
Learn more >
Key Ingredients

The Key Ingredients





Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
HYDR-8 Deep Moisture Repair Mask
HYDR-8 Leave-In Conditioner

Red Clover and Mung Bean Blend
Red Clover and Mung Bean Blend

Nourishes the scalp and promotes thicker, fuller looking hair.

FOUND IN:

GRO Revitalizing Conditioner
GRO Hair Serum
GRO Dry Shampoo

Biomimetic Peptides and Caffeine
Biomimetic Peptides and Caffeine

Stimulate and nourish the scalp.

FOUND IN:

GRO Revitalizing Shampoo
GRO Hair Serum

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
GRO Hair Serum
GRO Biotin Gummies

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.

The HYDR-8 Leave-In Conditioner provides heat protection up to 450 degrees Fahrenheit.

No, we don’t recommend using this mask overnight. Leaving the hair mask on longer than 5 minutes can provide some additional conditioning benefits, but we recommend using no longer than 10 minutes.

 

The Everything Kit

4.6
Rated 4.6 out of 5 stars
6,685 Reviews

A complete hair wellness ritual for thicker, fuller, healthier looking strands.

Note: Dry Shampoo products can only be shipped within the continental US.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Reduces signs of shedding and fallout
  • Helps support thicker, fuller, healthier looking hair
  • Clarifies, cleanses and removes buildup

Bundle for Better Hair Days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
980 Reviews
HYDR-8 Shampoo and Conditioner Kit
HYDR-8 Shampoo and Conditioner Kit
4.9
Rated 4.9 out of 5 stars
420 Reviews

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 6,685 reviews
Total 5 star reviews: 5k Total 4 star reviews: 1k Total 3 star reviews: 347 Total 2 star reviews: 150 Total 1 star reviews: 179
6,685 reviews
  • Adolfa
    HYDR-8 Leave-In Conditioner
    Reviewing
    HYDR-8 Leave-In Conditioner
    I recommend this product
    Age Range 45-54
    What is your hair length? Long
    What are your concerns? Dry or damaged hair
    What is your hair type? Thick, Wavy, Dry, Chemically Treated, Color Treated
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Easy to incorporate in daily routine, Improved overall hair health, Improved volume/body
    Rated 5 out of 5 stars
    37 minutes ago
    Superb product and performance!

    Absolutely fantastic leave in conditioner! I bleached my hair twice in Les that 24 hours to rectify a color and my hair is burnt, this product works immediately, it leaves my hair extremely soft and shiny and no buildup up, extremely manageable, one of the best products I’ve ever used in my entire life!!!

  • CAMERON M.
    Verified Buyer
    GRO Revitalizing Shampoo and Conditioner Kit
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 35-44
    What is your hair length? Short
    What are your concerns? Thinning hair, Dry or damaged hair, Clean and vegan products
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair growth, Hair thickness, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    7 hours ago
    Changed my hair!!

    I LOVE the shampoo and conditioner. Have been using for the last year and my hair is less tangly, softer and breaking less. Even my hair dresser mentioned my hair felt better!

  • Carlena G.
    Verified Buyer
    HYDR-8 Leave-In Conditioner
    Reviewing
    HYDR-8 Leave-In Conditioner
    I recommend this product
    Age Range 45-54
    What is your hair length? Long
    What are your concerns? Thinning hair, Dry or damaged hair
    What is your hair type? Fine
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    7 hours ago
    great product

    I love the smell and it helps keep my hair from being dry and have no static during these winter months.

  • Annie W.
    Verified Buyer
    GRO Dry Shampoo
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Fine
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved volume/body, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    17 hours ago
    Absolute Favorite!

    I've tried so many dry shampoos, but always come back to this one. No residue or weighing the hair down -- a perfect refresh on those in-between wash days!

  • Kara M.
    Verified Buyer
    GRO Revitalizing Shampoo and Conditioner Kit
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Graying hair or gray hair prevention, Hair loss prevention
    What is your hair type? Color Treated, Normal, Straight, Medium
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair growth, Hair length, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    18 hours ago
    Can’t live without it

    Seriously has changed my hair game completely.

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
980 Reviews
$136
From $108
+ Add to bag
HYDR-8 Shampoo and Conditioner Kit

HYDR-8 Shampoo and Conditioner Kit

4.9
Rated 4.9 out of 5 stars
420 Reviews
$76
From $60
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
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