Accessibility Statement

Announcements

You've unlocked your 15% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off subscriptions!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
FREE Shipping for Subscriptions & Orders $50+

NEW!

Dermatologist Co-Developed for Severe Shedding

Meet GRO+ Advanced System, our most advanced approach to hair wellness.

93%

Had a clinically measured improvement in hair density*

Up to 87%

Reduction in hair loss*
†Due to breakage from washing and combing

*Based on a 120-day independent, third-party clinical study with 40 participants using GRO+ Advanced Hair Serum once daily.

See It to Believe It

Real women, real-world results.
Before
Day 120
Before
Day 120
Before
Day 120

Results using GRO+ Advanced System (Shampoo, Conditioner, Dermaroller & Hair Serum). Individual results may vary.

GRO+ Advanced Foundation Kit

4.8
Rated 4.8 out of 5 stars
514 Reviews

SELECT PACKAGE

1 Bottle

SELECT PURCHASE OPTION

One Time

$99.00

Meet the Brains Behind the Bottles

We partnered with dual board-certified dermatologists Dr. Neera Nathan and Dr. Afton Cobb to create a superior hair system for those with significant shedding.

  • Dermatologist
    Co-Developed

  • Cruelty-Free

  • Vegan

  • Clinically Tested

- Formulated Without -

    - Formulated Without -

  • Silicones

Auto-Replenish Perks You’ll Love

SUBSCRIPTION

ONE-TIME

Up to 26% off every order

Subscription orders ship free

Skip or cancel at any time

Never run out of your essentials

Insider access to free gifts and exclusive sales

Bundle & Save

Bundle for better hair days

GRO+ Advanced Essentials Kit
GRO+ Advanced Essentials Kit
4.8
Rated 4.8 out of 5 stars
553 Reviews
GRO+ Advanced Hair Serum (3 Pack)
GRO+ Advanced Hair Serum (3 Pack)
4.8
Rated 4.8 out of 5 stars
321 Reviews

Popular quotes from our customers

Good Things Take Time

With daily use, participants experienced:

MONTH 1

Scalp felt healthier and more hydrated**

MONTH 2

Saw less hair coming out on their brush and in the shower** 

MONTH 3

Saw a visible improvement in hair density**

**Based on a 120-day consumer perception study of 40 participants using GRO+ Advanced Hair Serum once daily. Individual results may vary.

It’s What’s on the Inside That Counts

  • GROActive+ Complex™
 PATENT PENDING

    An AI-discovered, supercharged blend of polyphenol-rich plant actives to help reduce shedding

  • Spanish Microalgae

    A prebiotic superfood that hydrates to balance the scalp and support a healthy skin barrier

  • Plant Stem Cells

    Rich in proteins to help anchor strands at the root

Which Hair Serum Is Right for You?

GRO HAIR SERUM GRO+ ADVANCED HAIR SERUM
FOR THOSE EXPERIENCING
Mild to moderate shedding Severe shedding or scalp concerns
IF YOU’RE LOOKING FOR
Thicker, fuller, healthier looking hair Clinically measured improvement in hair density
POWERED BY
Powerful 
phytoactives Patent-pending
GROActive+ Complex™
THE RESULTS

83% said their hair felt stronger and more resilient*

*Based on a 120-day consumer study of 40 participants.

Up to an 87% reduction in hair loss*

*Due to breakage from washing and combing in a 120-day independent, third-party clinical study with 40 participants using GRO+ Advanced Hair Serum once daily.

GRO HAIR SERUM GRO+ ADVANCED HAIR SERUM
FOR THOSE
EXPERIENCING
Mild to moderate shedding Severe shedding or scalp concerns
IF YOU’RE
LOOKING FOR
Thicker, fuller, healthier looking hair Clinically measured improvement in hair density
POWERED BY Powerful 
phytoactives Patent-pending
GROActive+ Complex™
THE RESULTS

83% said their hair felt stronger and more resilient*

*Based on a 120-day consumer study of 40 participants.

Up to an 87% reduction in hair loss*

*Due to breakage from washing and combing in a 120-day independent, third-party clinical study with 40 participants using GRO+ Advanced Hair Serum once daily.

FREQUENTLY ASKED QUESTIONS

How soon can I expect to see results?

When applied daily, expect to see results from GRO+ Advanced Hair Serum in 3-4 months. Our best advice: Consistency is key. Using daily is essential to seeing a visible improvement.

Will it make my hair greasy?

No! The formula is lightweight, fast-absorbing and water-based. It can be applied to wet or dry hair without disturbing your style. In a 120-day consumer perception study of individuals using GRO+ Advanced Hair Serum daily, 98% of participants agreed the product did not make their scalp feel greasy.

What is the difference between GRO+ Advanced Hair Serum and GRO Hair Serum?

GRO Hair Serum is a great option for those who are looking for a proactive approach to hair wellness or are starting to see early signs of shedding. Those with moderate to severe shedding or scalp concerns are best suited to use GRO+ Advanced Hair Serum, our most advanced formula yet.

Does this contain CBD?

Unlike the prior formula, the new GRO+ Advanced Hair Serum does not contain CBD. Instead, GRO+ Advanced Hair Serum features Spanish Microalgae, a prebiotic superfood that hydrates to balance the scalp and support a healthy skin barrier.

Can men use this product?

Yes! We had male and female participants in our clinical studies, and found the formula to be effective for both.

Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Friends & Family Sale: 25% Off Sitewide*

USE CODE: FRIENDS25

Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for