One of the most common questions we get asked is: What’s the difference between VEGAMOUR’s GRO Collection and GRO+ Advanced System?
Both are vegan, cruelty-free and formulated with clean, plant-powered ingredients designed to support your scalp and hair. The real difference comes down to how much support you're looking for — and how targeted you want your routine to be.
The GRO Collection is your everyday foundation. Designed for all hair types and textures, it supports routine shedding and helps hair look fuller over time with consistent use.
The GRO+ Advanced System takes things further. Formulated alongside dual board-certified dermatologists Dr. Neera Nathan and Dr. Afton Cobb, it's built for more targeted support when you're ready to level up your routine.
Keep reading for a closer look at both collections, or take the hair quiz for a personalized recommendation.
The GRO+ Advanced System
What sets the GRO+ Advanced System apart starts with how it was made. The system was developed alongside Dr. Neera Nathan and Dr. Afton Cobb, who worked directly with our team throughout formulation.
Designed as a complete system, GRO+ Advanced is formulated to reduce shedding and breakage while supporting a balanced, hydrated scalp.
GRO+ Advanced Balancing Shampoo & Conditioner
GRO+ Advanced Balancing Shampoo is a skincare-inspired formula that gently exfoliates, lifts buildup and hydrates for a more balanced scalp. Powered by GROActive+ Complex™ with niacinamide and sustainable microalgae, it cleanses in a lightweight lather while helping care for the scalp.
Key Benefits
- Lightly exfoliates the scalp to remove buildup
- Gently cleanses without stripping strands
- Helps support fragile strands against breakage
Hydrating and lightweight, GRO+ Advanced Balancing Conditioner is designed to help reduce breakage and leave hair feeling softer, smoother and easier to manage. It's powered by GROActive+ Complex™, as well as sustainable microalgae and marula oil.
Key Benefits
- Helps strengthen fragile strands
- Nourishes and softens hair
- Smooths and improves manageability
For best results, pair both in the GRO+ Advanced Balancing Shampoo and Conditioner Kit.
GRO+ Advanced Dermaroller
Use the GRO+ Advanced Dermaroller to help prepare the scalp for GRO+ Advanced Hair Serum application.
This MD-developed tool features a twist-on, twist-off head designed for maximum scalp coverage, plus a protective carrying case. Replace the head every 30 days and sanitize before and after each use.
How to use:
- Spray the dermaroller head with an alcohol-based sanitizer before use.
- Hold wet or dry hair down tightly against the scalp.
- Using gentle pressure, roll 5x horizontally and 5x vertically across the scalp in sections, focusing on areas of concern.
- After use, sanitize the head again and let it air dry.
- Replace monthly.
- Follow with GRO+ Advanced Hair Serum.
Use only as directed, for scalp use only. Avoid use on open wounds or irritated skin, or if you have a metal allergy. For single-person use only. Discontinue if irritation occurs. Keep out of reach of children.
GRO + Advanced Hair Serum
GRO+ Advanced Hair Serum is elevated care for when you're ready to go further. Designed to help address more noticeable shedding and breakage while supporting scalp hydration, it's powered by GROActive+ Complex™, turmeric & olive stem cells and Vegaspheres.
If you’re looking for more targeted support for the appearance of a fuller-looking hairline, GRO+ Advanced is built for that next level of care. It's powered by our patent-pending GROActive+ Complex™, turmeric & olive stem cells and Vegaspheres (encapsulated peptides & clover sprout extract).
In a 120-day consumer perception study of 40 participants using the serum once daily:
- 98% reported less shedding*
- 95% reported seeing less hair in the shower*
- 95% said their scalp felt healthier*
The lightweight, fast-absorbing, non-oily formula can be applied to wet or dry hair and doesn't need to be rinsed out.
GRO+ Advanced Hair Growth & Density Supplements
GRO+ Advanced Hair Growth & Density Supplements are ideal for anyone seeing signs of shedding or seeking healthier-looking hair.*
The vegan, dual-pill system combines bioavailable nutrients, botanical extracts and adaptogens to help reduce shedding and support longer looking hair in 3–4 months.* Plus, the convenient daily pill packs make it easy to stay consistent.
Key Benefits
- Reduces hair shedding*
- Supports longer, healthier-looking hair over time*
- MD-Formulated
*Based on a 120-day consumer perception study with 46 participants taking GRO+ Advanced Supplements daily.
GRO Collection
The GRO Collection is designed for all hair types and textures — ideal for early-stage support and everyday shedding.
GRO Hair Serum
Our best seller GRO Hair Serum is a great place to start if you're looking to support the appearance of fuller, healthier-looking hair over time. Powered by turmeric stem cells, peptides and phytoactives, this lightweight, non-greasy serum is designed to help reduce shedding.
In a 120-day consumer perception study of 40 participants using the serum once daily:
- 93% saw less shedding*
- 90% saw improved appearance of hair*
- 83% said hair felt stronger*
GRO Revitalizing Shampoo & Conditioner
Powered by Karmatin™ Peptide, GRO Revitalizing Shampoo is designed to gently cleanse, smooth and help strengthen hair.
Key Benefits
- Cleanses without stripping
- Helps build strength and resilience
- Sets the foundation for your hair care routine
Also featuring Karmatin™ Peptide, GRO Revitalizing Conditioner is formulated to soften, smooth and nourish hair.
Key Benefits
- Helps strengthen strands to reduce breakage
- Supports more resilient-feeling hair
- Softens and smooths without weighing hair down
For best results, try the GRO Essentials Kit.
GRO Scalp Detoxifying Serum
GRO Scalp Detoxifying Serum is a weekly treatment designed to help lift impurities and buildup, absorbing excess oils and leaving the scalp feeling refreshed. Follow with GRO Revitalizing Shampoo and Conditioner, then apply GRO Hair Serum.
GRO Biotin Gummies for Hair Wellness®
GRO Biotin Gummies for Hair Wellness® are a strawberry-flavored daily gummy formulated with key nutrients to help support healthier-looking hair and nails from within.
Stay stocked with the GRO Biotin Gummies 3-Pack so you’re always covered and you never have to miss a day.
GRO Dry Shampoo
GRO Dry Shampoo is a vegan, plant-powered formula that absorbs oil, neutralizes odor and refreshes hair between washes.
It's formulated with rice starch to absorb oil and kaolin to help purify the scalp.
Key Benefits
- Instantly absorbs excess oil and neutralizes odor
- Extends your style between washes
- Supports overall hair care routine
GRO Lash Serum
GRO Lash Serum is the product that put VEGAMOUR on the map. Formulated with clean, vegan ingredients like red clover and mung bean, it's designed to help deliver visibly fuller, longer-looking lashes in as soon as 2 months.*
*Based on a 60-day clinical study of 30 participants using GRO Lash Serum twice daily.
GRO Brow Serum
GRO Brow Serum is a fan favorite for fuller-looking brows, with or without makeup. Formulated with clean, vegan phytoactives designed to help revitalize hair at the root for visibly fuller-looking brows in as soon as 2 months.*
*Results from clinical study involving 30 subjects over 60 days
GRO or GRO+ Advanced: Which Will You Choose?
Whether you choose the original GRO Collection or the more targeted GRO+ Advanced System, it all comes down to your hair's specific needs and goals. Still not sure? Take our quick hair quiz to build a routine made for you.
At VEGAMOUR, we believe in a 360° approach to hair. We're proud of the role our products play in that journey — but we also know it's about more than what's in the bottle. Sleep, stress and diet all factor in too. So while we've got your hair and scalp routine covered, remember to make space to take care of the rest of you as well.
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