The Science of Hair Longevity
Senescence
Persistent thinning begins with follicular senescence, the gradual aging process that quietly impairs the follicle’s ability to grow and maintain healthy hair.
Over time, hair follicles experience biological changes that diminish their ability to sustain the active growth of healthy hair. This slow decline impacts the follicle’s strength, setting the stage for weaker strands and less consistent growth.
As follicles age, the natural growth phase shortens, meaning hair spends less time growing and more time in resting or shedding stages. This shift weakens the follicle’s ability to generate thick, strong strands and reduces overall hair density. Over time, the follicles shrink, producing thinner, shorter hairs that are more prone to breakage — setting the stage for visible thinning and slower regrowth.
Addressing this natural decline is essential to preserving the foundation of healthy hair. When follicle function diminishes, hair becomes thinner, weaker, and more prone to shedding, making it harder to maintain fullness over time. By targeting these biological changes early, we can support stronger, thicker strands and extend the lifespan of your hair—helping you achieve lasting hair wellness that stands up to time.
Shifts in the hair growth cycle aren’t just surface-level. They reflect deeper changes in biological aging and follicle longevity.
Our formulas don’t just mask symptoms — they go deeper, harnessing cutting-edge technology and plant-powered ingredients to target thinning at its source.
These nano-sized messengers boost cellular communication, instructing your scalp and hair follicles to wake up, act younger and grow stronger — without harsh chemicals or hormones.
It Counts
Combing & Wash Test
This study evaluates hair shedding by counting the number of hairs lost during a standardized hair washing process. A reduction in hair shed during this test suggests the treatment may be effective in minimizing hair fallout and shedding.
Hair Density Test
Using high-resolution images captured by a TrichoScan® microcamera, this study measures the number of hairs in a specific area. A significant increase in hair density over the course of the study provides strong evidence of the treatment's regenerative impact.
Placebo-Controlled Studies
We compare our active formulas against inactive placebos to confirm that results aren’t just perceived — they’re real. This gold-standard testing method helps us isolate product efficacy and ensure visible improvements are truly driven by our ingredients.
Dermatologist Evaluations
Board-certified dermatologists assess clinical markers like scalp condition, hair density and overall appearance to validate the safety and performance of our formulas. Their expert insights support the visible results seen in our trials.
Consumer Surveys
Real users. Real results. We gather in-depth feedback across diverse participants to understand how our formulas perform in real-life routines — tracking everything from scalp comfort to fullness, shine and satisfaction over time.
Future-forward thinking is in our DNA, fueling a relentless pursuit of smarter science, more effective ingredients, and ever-evolving technology. Every formula we create is built on research, backed by results, and rooted in our commitment to what’s next.
Innovation isn’t just what we do. It’s who we are. Whether it’s pioneering research, product development to rigorous clinical validation, we’re reshaping the future of hair wellness® — one biotech breakthrough at a time.
Follicle Support
Our approach to hair wellness® goes beyond surface care, combining scalp and strand-focused solutions designed to preserve follicle function and extend the growth phase.
From advanced serums powered by plant exosomes and daily supplements to innovative scalp tools, each product works synergistically to support your hair’s health, inside and out.
Together, they nurture your follicles internally, topically and consistently — for lasting strength and vitality, today and every day.
