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What It Is

Over time, hair follicles experience biological changes that diminish their ability to sustain the active growth of healthy hair. This slow decline impacts the follicle’s strength, setting the stage for weaker strands and less consistent growth.

How It Works

As follicles age, the natural growth phase shortens, meaning hair spends less time growing and more time in resting or shedding stages. This shift weakens the follicle’s ability to generate thick, strong strands and reduces overall hair density. Over time, the follicles shrink, producing thinner, shorter hairs that are more prone to breakage — setting the stage for visible thinning and slower regrowth.

Why It Matters

Addressing this natural decline is essential to preserving the foundation of healthy hair. When follicle function diminishes, hair becomes thinner, weaker, and more prone to shedding, making it harder to maintain fullness over time. By targeting these biological changes early, we can support stronger, thicker strands and extend the lifespan of your hair—helping you achieve lasting hair wellness that stands up to time.

Inside the Hair Growth Cycle
Anagen Phase
2–7 Years
Hair follicles actively build new cells that grow and extend the hair shaft
Catagen Phase
2–3 Weeks
Growth stops and hair detaches as the follicle begins to shrink
Telogen Phase
3–4 Months
Hair remains anchored
as growth temporarily pauses and
the follicle rests
Exogen Phase
1–3 Days
Old hair sheds naturally, making way for new growth as the cycle restarts
Beyond Surface Care
Our Breakthroughs
Plant Exosomes
Imagine plant exosomes as nature's own courier service, delivering high-impact messages right where they're needed most.

These nano-sized messengers help boost cellular communication, instructing your scalp and hair follicles to wake up, act younger and grow stronger — without harsh chemicals or hormones.
Proven Where
It Counts
We don’t guess. We measure. Our formulas are put to the test — clinically, with consumers and against placebos to ensure visible, real-world results.
Combing & Wash Test

This study evaluates hair shedding by counting the number of hairs lost during a standardized hair washing process. A reduction in hair shed during this test suggests the treatment may be effective in minimizing hair fallout and shedding.

Hair Density Test

Using high-resolution images captured by a TrichoScan® microcamera, this study measures the number of hairs in a specific area. A significant increase in hair density over the course of the study provides strong evidence of the treatment's regenerative impact.

Placebo-Controlled Studies

We compare our active formulas against inactive placebos to confirm that results aren’t just perceived — they’re real. This gold-standard testing method helps us isolate product efficacy and ensure visible improvements are truly driven by our ingredients.

Dermatologist Evaluations

Board-certified dermatologists assess clinical markers like scalp condition, hair density and overall appearance to validate the safety and performance of our formulas. Their expert insights support the visible results seen in our trials.

Consumer Surveys

Real users. Real results. We gather in-depth feedback across diverse participants to understand how our formulas perform in real-life routines — tracking everything from scalp comfort to fullness, shine and satisfaction over time.

Next-Level
Follicle Support
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