Accessibility Statement

Announcements

FREE Shipping for Subscriptions & Orders $50+
Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before

After

Before

After

Before

After

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

What Else You Need To Know

GRO Essentials Kit

Formulated for those with thinning hair, the GRO Essentials Kit features powerful phytoactives and Karmatin™, a vegan keratin alternative. Start with GRO Revitalizing Shampoo to gently cleanse and remove buildup. Follow with GRO Revitalizing Conditioner to smooth, add shine, strengthen and protect from scalp to strand. Complete your daily routine with our best-selling GRO Hair Serum to help reduce signs of shedding and increase the appearance of hair density.


Key Benefits:
Reduces signs of shedding and fallout
Strengthens hair to reduce breakage
Leaves hair feeling and looking healthier, stronger and more resilient

Kit Includes:
GRO Hair Serum Test - 1 Month Supply (1 oz)
Fine Hair
GRO Hair Serum
Learn more >
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
Key Ingredients

The Key Ingredients





Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Red Clover and Mung Bean Blend
Red Clover and Mung Bean Blend

Nourishes the scalp and promotes thicker, fuller looking hair.

FOUND IN:

GRO Revitalizing Conditioner
GRO Hair Serum

Biomimetic Peptides and Caffeine
Biomimetic Peptides and Caffeine

Stimulate and nourish the scalp.

FOUND IN:

GRO Revitalizing Shampoo
GRO Hair Serum

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
GRO Hair Serum

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.

There is no right or wrong answer. It's really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.

GRO Revitalizing Shampoo and Conditioner are formulated without harsh sulfates (no SLS and SLES) and chemicals that strip your hair of its color.

Fine Hair

GRO Essentials Kit

4.5
Rated 4.5 out of 5 stars
6,268 Reviews

A three-step hair wellness routine designed to gently cleanse and smooth strands while reducing signs of shedding and fallout.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Reduces signs of shedding and fallout
  • Strengthens hair to reduce breakage
  • Leaves hair feeling and looking healthier, stronger and more resilient

Bundle for Better Hair Days

GRO Full Routine Kit
GRO Full Routine Kit
4.5
Rated 4.5 out of 5 stars
6,286 Reviews
GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
993 Reviews

Reviews

4.5
Rated 4.5 out of 5 stars
Based on 6,268 reviews
Total 5 star reviews: 4.4k Total 4 star reviews: 1.1k Total 3 star reviews: 398 Total 2 star reviews: 181 Total 1 star reviews: 242
6,268 reviews
  • sam
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range Under 24
    What is your hair length? Long
    What are your concerns? Hair loss prevention, Scalp concerns (irritation / dandruff / oily), Overall health and wellness (sleep / nutrition)
    What is your hair type? Thick, Curly
    How often are you using the product? Every day
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Hair thickness, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    Yesterday
    amazing product

    I had never tried anything from this brand and am so glad i did. I see a noticeable difference in my hair. it looks healthier and feels stronger. I love this product. This was gifted to me by vegamour.

  • Eliana L.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair growth
    Rated 4 out of 5 stars
    Yesterday
    Hair Serum

    It’s working so far. This is my second bottle.

  • Sally B.
    Reviewing
    GRO Essentials Kit
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Suddenly, there was hair....

    Not to say, it happened overnight, because, obviously it wouldn't happen overnight So I took the chewie vitamins, shampooed and conditioned with my vegamour and dropped the hair serum on my receding places above my temples. It became a habit, and I just stopped paying attention. Then, one morning, while parting my hair, I realized that my receding hairline wasn't as receded! Then I looked more closely and realized that I couldn't see my scalp showing through my hair! Then I carefully tugged and there were fine blond hairs repopulating my hair line. I am over the top happy with these results

  • Kate
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 25-34
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Hair loss prevention, Dry or damaged hair, Clean and vegan products
    What is your hair type? Thick, Wavy
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Hair growth, Hair thickness, Improved overall hair health
    Rated 5 out of 5 stars
    Yesterday
    AMAZING- Saved my Dry Hair Slowed Hair Loss

    This hair serum is a complete game changer. After moving to Colorado from Florida my hair was so dry and just not the same. I started to incorporate this serum into my everyday routine and loved the results that I found. I will continue to use this serum and see the amazing results! gifted by vegamour

  • Vara
    Verified Reviewer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 25-34
    What is your hair length? Medium
    What are your concerns? Bald spots, Dry or damaged hair
    What is your hair type? Curly, Medium
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Hair growth, Hair length, Improved volume/body, Hair thickness
    Rated 5 out of 5 stars
    Yesterday
    Helped me after I bleached damaged my hair off

    Three months worth. I wanted to try this because I destroyed my hair after bleaching, leaving a bald spot on the side of my head. I have curly hair, so I wash my hair about every 3 days. Using the hair serum and massaging it in everytime I do. I was finally able to grow my hair, and was able to get it trimmed in a proper cut in a few months. What makes me happy is how thick and full the damaged spot looks now. If I had continual use everyday or other day, it'd probably grow even more. Gifted by vegamour.

More Hair Wellness Must-Haves

For best results pair with these products

GRO Full Routine Kit

GRO Full Routine Kit

4.5
Rated 4.5 out of 5 stars
6,286 Reviews
$274
From $219
+ Add to bag
GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
993 Reviews
$136
From $108
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for