Real Women. Real Results
Thousands of women have joined the #VegamourChallenge.
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Clinically tested claims
93%
saw less shedding**
90%
saw an improvement in appearance of their hair**
83%
said their hair was stronger and more resilient**
**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.
79%
reduction in breakage after one use*
5x
stronger strands after one use*
*In a controlled hair swatch study using GRO Shampoo and Conditioner.
See It to Believe It
real-world, real-women results.
Real results from our customers
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Before

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Clinically tested claims
93%
saw less shedding**
90%
saw an improvement in appearance of their hair**
83%
said their hair was stronger and more resilient**
**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.
79%
reduction in breakage after one use*
5x
stronger strands after one use*
*In a controlled hair swatch study using GRO Shampoo and Conditioner.
What Else You Need To Know
GRO Essentials Kit
Formulated for those with thinning hair, the GRO Essentials Kit features powerful phytoactives and Karmatin™, a vegan keratin alternative. Start with GRO Revitalizing Shampoo to gently cleanse and remove buildup. Follow with GRO Revitalizing Conditioner to smooth, add shine, strengthen and protect from scalp to strand. Complete your daily routine with our best-selling GRO Hair Serum to help reduce signs of shedding and increase the appearance of hair density.
Key Benefits:
Reduces signs of shedding and fallout
Strengthens hair to reduce breakage
Leaves hair feeling and looking healthier, stronger and more resilient
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The Key Ingredients
GRO Essentials Kit
GRO Revitalizing Shampoo: Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Sorbitan Oleate Decylglucoside Crosspolymer, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Fragrance/Parfum, Polyquaternium-7, Sodium Chloride, Citrus Limon (Lemon) Peel Oil, Decyl Glucoside, Panthenol, Mannitol, Phosphatidylcholine, Glycerin, Biotin, Ximenia Americana Seed Oil, sr-(Spider Polypeptide-1 Oligopeptide-178), Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Sodium PCA, Sodium Lactate, Potassium Sorbate, Sodium Benzoate, Arginine, Aspartic Acid, PCA, Glycine, Ceramide NP, Sorbitan Oleate, Benzyl Benzoate, Citral, Hydroxycitronellal, Limonene, Linalool, Citric Acid, Caffeine, Xanthan Gum, Alanine, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Linalyl Acetate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Tromethamine, Hydrochloric Acid, Dipotassium Phosphate, Potassium Phosphate, Serine, Valine, Threonine, Isoleucine, Proline, Phytosphingosine, Histidine, Phenylalanine, Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-9, Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-86, Nicotiana Benthamiana Octapeptide-30 sh-Oligopeptide-2
GRO Revitalizing Conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Astrocaryum Murumuru Seed Butter, Macadamia Ternifolia Seed Oil, Copaifera Officinalis (Balsam Copaiba) Resin Oil, Adansonia Digitata Seed Oil, Behentrimonium Methosulfate, Cetrimonium Chloride, Fragrance/Parfum, Moringa Oleifera Seed Oil, Citrus Limon (Lemon) Peel Oil, Brassica Oleracea Italica (Broccoli) Seed Oil, Biotin, Aloe Barbadensis Leaf Juice, Sclerocarya Birrea Seed Oil, Mannitol, Phosphatidylcholine, Brassicamidopropyl Dimethylamine, Polyquaternium-7, Polyquaternium-73, Glycerin, Ximenia Americana Seed Oil, Tetrasodium Glutamate Diacetate, Citric Acid, sr-(Spider Polypeptide-1 Oligopeptide-178), Curcuma Longa (Turmeric) Callus Conditioned Media, Glyceryl Stearate SE, Glyceryl Behenate, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Linalyl Acetate, Cetyl Alcohol, Sodium Benzoate, Potassium Sorbate, Ceramide NP, Sodium Chloride, Sorbitan Oleate, Benzyl Benzoate, Citral, Hydroxycitronellal, Limonene, Linalool, Xanthan Gum, Pentylene Glycol, Phytosphingosine, Phytic Acid, (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract
GRO Hair Serum: Water/Aqua/Eau, Butylene Glycol, Glycerin, Alcohol Denat., Polyglyceryl-10 Laurate, Caffeine, Curcuma Longa (Turmeric) Callus Conditioned Media, Citrus Bergamia Peel Oil Expressed, Sodium Phytate, Pentylene Glycol, Limonene, Citric Acid, Sodium Benzoate, Potassium Sorbate, Lactic Acid, (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract, Linalool, Sodium Hydroxide, Biotin, Alcohol, Phytic Acid, Linalyl Acetate, Pinene, Nicotiana Benthamiana Octapeptide-30 sh-Oligopeptide-2, Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-9, Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-86
We are always working to improve our products, and occasionally make adjustments to our formulations. That may result in discrepancies between the ingredient lists posted online and the ingredient list on your package. If you notice such a variation, you should refer to the your package for an accurate ingredient list

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.
FOUND IN:
GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Nourishes the scalp and promotes thicker, fuller looking hair.
FOUND IN:
GRO Revitalizing Conditioner
GRO Hair Serum

Stimulate and nourish the scalp.
FOUND IN:
GRO Revitalizing Shampoo
GRO Hair Serum

Strengthens hair to reduce breakage.
FOUND IN:
GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
GRO Hair Serum
-
CLINICALLY TESTED
-
VEGAN
-
CRUELTY-FREE
Formulated without
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ARTIFICIAL COLORANTS
-
SILICONES
Frequently Asked Questions
Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.
There is no right or wrong answer. It's really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.
GRO Revitalizing Shampoo and Conditioner are formulated without harsh sulfates (no SLS and SLES) and chemicals that strip your hair of its color.
- Reduces signs of shedding and fallout
- Strengthens hair to reduce breakage
- Leaves hair feeling and looking healthier, stronger and more resilient
- Start by lathering a quarter-size amount of GRO Revitalizing Shampoo onto wet hair from scalp to ends. Massage in. Leave in for 1 minute, then rinse.
- After shampooing, wring out excess water from hair. Apply a quarter-size amount of GRO Revitalizing Conditioner onto damp hair from scalp to ends. Massage in. Leave in for 2 minutes, then rinse.
- Fill one dropper of GRO Hair Serum and apply all over the scalp. Massage in. Do not rinse. Use daily.
- Karmatin™
- Red Clover and Mung Bean Blend
- Biomimetic Peptides and Caffeine
- Biotin
Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.
How often should I wash my hair for best results?There is no right or wrong answer. It's really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.
I have color-treated hair, will GRO Revitalizing Shampoo and Conditioner work for me?GRO Revitalizing Shampoo and Conditioner are formulated without harsh sulfates (no SLS and SLES) and chemicals that strip your hair of its color.
Formulated for those with thinning hair, the GRO Essentials Kit features powerful phytoactives and Karmatin™, a vegan keratin alternative. Start with GRO Revitalizing Shampoo to gently cleanse and remove buildup. Follow with GRO Revitalizing Conditioner to smooth, add shine, strengthen and protect from scalp to strand. Complete your daily routine with our best-selling GRO Hair Serum to help reduce signs of shedding and increase the appearance of hair density.
Bundle for Better Hair Days
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Reviews
- BrookeReviewingGRO Hair SerumI recommend this productAge Range Under 24What is your hair length? LongWhat are your concerns? Hair loss prevention, Graying hair or gray hair preventionWhat is your hair type? FineHow often are you using the product? 3 - 4 times per weekHow long have you been using the product? 90 days (3 months)What improvements have you noticed? Less shedding, Hair thickness, Improved volume/body, Improved overall hair health, Easy to incorporate in daily routineRated 5 out of 5 stars15 hours agoLove!
complimentary from Vegamour Love this product! It has helped my scalp growth immensely with covering up sparse spots! Highly recommend to anyone! I have colored hair and it has worked great and not caused any damage! Love love love!
Was this helpful? - LeidyVerified ReviewerReviewingGRO Hair SerumI recommend this productAge Range 25-34What is your hair length? MediumWhat are your concerns? Thinning hair, Hair loss prevention, Dry or damaged hair, Hair loss from hormonal changes (incl postpartum)What is your hair type? Wavy, MediumHow often are you using the product? Every dayHow long have you been using the product? 90 days (3 months)What improvements have you noticed? Hair thickness, Hair growth, Improved overall hair health, Easy to incorporate in daily routineRated 5 out of 5 starsYesterdayTransforming my hair after postpartum
Firstly, I decided to use this hair serum because, about a year ago, I had a baby, and the postpartum effects caused extreme hair loss, weakening, and the appearance of bald spots on my scalp. However, after using this serum gifted by vegamour for the past three months, I can confidently say it has made a noticeable difference in both the texture and overall health of my hair. I initially chose this product mainly for its natural ingredients and because it’s vegan, which allows me to avoid chemicals on my scalp. The application method was very easy; I simply applied a few drops all over my scalp before going to bed. The drops have a lightweight texture, don’t leave a greasy feeling, and absorb quickly. However, I did notice that if I went more than two days without washing my hair, it tended to get dirtier more quickly. Since I started using the serum, I’ve noticed a significant reduction in frizz. My hair looks healthier, with less hair loss, thicker, stronger, and, most importantly, fuller. I will definitely continue using this serum to maintain the results and fully restore the health of my hair. I would highly recommend it to anyone looking to strengthen and thicken their hair, as well as reduce hair loss.
Was this helpful? - Shannon M.Verified BuyerReviewingGRO Hair SerumI recommend this productAge Range 45-54What is your hair length? MediumWhat are your concerns? Thinning hair, Dry or damaged hairWhat is your hair type? Color Treated, Fine, Wavy, DryHow often are you using the product? Every dayHow long have you been using the product? 90 days (3 months)What improvements have you noticed? Less shedding, Hair growth, Hair length, Hair thickness, Improved overall hair healthRated 5 out of 5 stars3 days agoLove it
It hasn’t helped fill in my receding hairline but it definitely makes my hair grow faster. I color my hair and my roots are growing too fast. And my hair is feeling slightly thicker. I use it religiously every single night.
Was this helpful? - Jody W.Verified BuyerReviewingGRO Hair SerumI recommend this productAge Range 55-64What is your hair length? ShortWhat are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum), Hair loss preventionWhat is your hair type? Fine, CurlyHow often are you using the product? Every dayHow long have you been using the product? 150 days (5 months) or moreWhat improvements have you noticed? Less shedding, Hair growth, Hair length, Improved overall hair healthRated 5 out of 5 stars3 days agoLove it!
I have been using this product for about eight months and it has been a game changer. My hair has started growing and using both this and the shampoo and conditioner. Thanks to these products the curls that I didn’t know how to care for are so much better.
Was this helpful? - Stephanie W.Verified BuyerReviewingGRO Hair SerumI recommend this productAge Range 45-54What is your hair length? ShortWhat are your concerns? Thinning hair, Graying hair or gray hair prevention, Dry or damaged hair, Clean and vegan productsWhat is your hair type? Medium, Wavy, DryHow often are you using the product? Every dayHow long have you been using the product? 90 days (3 months)What improvements have you noticed? Less shedding, Hair growth, Hair thickness, Improved volume/body, Improved overall hair healthRated 5 out of 5 stars3 days agoLOVE THIS PRODUCT
I recently transitioned from coloring my hair due to so much breakage and loss. This product has helped my hair grow back fuller and healthier than it has been in years. I love seeing all the new growth, "baby hairs" coming in and am excited about my hair again. Super easy to use because it isn't oily and I can be committed to applying 2x a day. Love it!
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Product opinions




2022 SHAPE Beauty Award Winner
Reduce signs of shedding for thicker, fuller looking hair with our original, best-selling GRO Hair Serum. Formulated for thinning, lackluster hair, this hair serum uses clinically-tested, plant-based phytoactives to improve overall hair wellness, soothing the scalp and increasing the appearance of hair density and thickness. Formulated with clean, vegan ingredients, and ideal to use as a daily hair wellness ritual. Delivers real, visible results in as soon as 90 days.*

2021 Good Lightning Award Winner
A clean, vegan shampoo that gently cleanses and strengthens thinning strands to support thicker, fuller, healthier looking hair.

A clean, vegan conditioner that smooths, adds shine and strengthens thinning strands to support thicker, fuller, healthier looking hair.