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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Up to
94%
more density & volume*
Up to
34%
longer looking lashes*
Clinically Tested

Vegamour formulas are designed to support the appearance of longer, denser, thicker, healthier lashes.

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Clinically tested claims

About

GRO Lash Serum

Finally, a lash enhancer without hormones, carcinogens or dangerous side effects! Our best-selling GRO Lash Serum (formerly known as vegaLASH!) is 100% vegan, cruelty-free, and formulated with plant actives clinically shown to deliver visibly thicker, fuller and more luxurious eyelashes.* Fast, safe and effective, you'll love your new look.

Key Benefits:
Safe for everyday use, with no known toxins or hormones
100% vegan and cruelty-free
Visible results in as soon as 30 days*

Key Ingredients

Tap into the power of plant active ingredients.



Red Clover
Red Clover

Rich in isoflavones, red clover may act as a natural DHT blocker to help minimize issues such as hair thinning and hair loss.

Mung Bean
Mung Bean

Mung bean contains copper, an essential element for scalp and hair health, and may strengthen the ability of the hair follicle to resist premature shedding.

Just the facts

Frequently Asked Questions

Results vary by individual. Follow the instructions carefully and you can expect visible results in as soon as 4-8 weeks.

No! Our products are plant-based and hormone-free, so they do not contain the harmful chemicals that typically could cause this reaction. Plus they undergo rigorous testing before launch.

Absolutely. Our serums are oil-free, so they will not damage extensions. Simply follow the standard instructions to strengthen and boost your own lashes.

Lash

GRO Lash Serum

4.3
Rated 4.3 out of 5 stars
444 Reviews

Oprah Daily 2023 Editors’ Choice Award Winner
Lengthen and volumize lashes with our best-selling GRO Lash Serum. Formulated with clean, vegan ingredients, this eyelash serum infused with powerful phytoactives revitalizes hair at the root to deliver visibly fuller, longer looking lashes in as soon as 30 days.*

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Finally, a lash enhancer without hormones, carcinogens or dangerous side effects! Our best-selling GRO Lash Serum (formerly known as vegaLASH!) is 100% vegan, cruelty-free, and formulated with plant actives clinically shown to deliver visibly thicker, fuller and more luxurious eyelashes.* Fast, safe and effective, you'll love your new look.

  • Key Benefits:
  • Safe for everyday use, with no known toxins or hormones
  • 100% vegan and cruelty-free
  • Visible results in as soon as 30 days*

Bundle & Save

Bundle for better hair days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
975 Reviews
GRO Origins Kit
GRO Origins Kit
4.4
Rated 4.4 out of 5 stars
4,373 Reviews
GRO Full Routine Kit
GRO Full Routine Kit
4.5
Rated 4.5 out of 5 stars
6,124 Reviews
  • Clinically Tested
    Clinically Tested
  • 100% Vegan
    100% Vegan
  • Hormone Free
    Hormone Free
  • Cruelty Free
    Cruelty Free

Reviews

4.3
Rated 4.3 out of 5 stars
Based on 444 reviews
Total 5 star reviews: 272 Total 4 star reviews: 96 Total 3 star reviews: 27 Total 2 star reviews: 15 Total 1 star reviews: 34
444 reviews
  • Ruthie
    Verified Buyer
    I recommend this product
    Age Range 35-44
    What are your concerns? Brittle lashes, Sparse lashes, Short lashes, Sparse brows
    How often are you using the product? 1x per day
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Improved lash/brow strength, Improved lash/brow density, Improved lash/brow length, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    13 seconds ago
    Lash serum

    Best one I've used so far. My lash lady said my lashes been strong and holding up my extension very well. I used to use Grande Cosmetics, but it didn't continue to work if you stop using it. This serum it works and stays. Just got my 2nd one to keep in my travel bag.

  • Karina B.
    Verified Buyer
    I recommend this product
    Age Range 35-44
    How often are you using the product? Twice a day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved lash/brow length, Easy to incorporate in daily routine, Improved lash/brow density
    Rated 5 out of 5 stars
    3 hours ago
    Long lashes!

    I love this serum, I use it morning and night. It never irritates my eyes or eyelids and I love that it is all natural ingredients. I have this set up to auto-ship because I love it so much!

  • Jayne S.
    Verified Buyer
    I recommend this product
    Age Range 25-34
    What are your concerns? Damaged lashes (extensions / lash lifts / frequent falsies)
    How often are you using the product? Twice a day
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Improved lash/brow length, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    2 weeks ago
    Definitely Works

    I wish I had a good before photo, but I started using this while I still had lash extensions. I’ve been applying it for my last two sets so they aren’t stubby when the extensions all fall off. It’s definitely working because some of my natural lashes are almost as long as my left over extensions!

  • Sarabeth B.
    Verified Buyer
    Age Range 35-44
    What are your concerns? Hair loss from hormonal changes (incl postpartum)
    How often are you using the product? Twice a day
    How long have you been using the product? 30 days (1 month)
    Rated 3 out of 5 stars
    3 weeks ago
    I'm neutral- not sure about results yet

    I've been using Vegamour lash serum for about six weeks, and I can't say I'm noticing any difference yet. I'm willing to give it a few more weeks before giving it up.

  • Kathie C.
    Verified Buyer
    I recommend this product
    Age Range 65+
    What are your concerns? Brittle lashes, Short lashes, Sparse lashes
    How often are you using the product? Twice a day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Improved lash/brow density, Easy to incorporate in daily routine, Improved lash/brow strength, Improved lash/brow length
    Rated 5 out of 5 stars
    4 weeks ago
    GRO Lash Serum

    I have used Rodan and fields last boost for over 5 years d loved it. Since I use GRO I decided to try their lash serum and can see results! Your product made me a be jjjjjjjjjbbbbb

Reviews LoadedReviews Added

Complete your Hair Wellness Routine

For best results pair with these products

GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
975 Reviews
$136
From $108
+ Add to bag
GRO Origins Kit

GRO Origins Kit

4.4
Rated 4.4 out of 5 stars
4,373 Reviews
$200
From $160
+ Add to bag
GRO Full Routine Kit

GRO Full Routine Kit

4.5
Rated 4.5 out of 5 stars
6,124 Reviews
$274
From $219
+ Add to bag

Product opinions

“Here’s an option that’s formulated with vegan ingredients.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“Will leave you fuller hair, Thanks to the volumizing serum”
All testimonials are by real people and may not reflect the typical purchaser’s experience and are not intended to represent or guarantee that anyone will achieve the same or similar results.
* Based on a 6 week consumer usage study. Results may vary.
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