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Build Your Hair Wellness® Routine

Shop All - Shop all GRO collection products
GRO Hair Serum
Best Seller
4.4
Rated 4.4 out of 5 stars
5,742 Reviews
GRO Hair Serum
Sale priceFrom $49 Regular price$64
Helps reduce hair shedding.
GRO+ Advanced Hair Serum
Best Seller
4.6
Rated 4.6 out of 5 stars
524 Reviews
GRO+ Advanced Hair Serum
Sale priceFrom $65 Regular price$78
Reduces shedding and visible signs of breakage.
GRO+ Advanced Hair Growth & Density Supplements
4.7
Rated 4.7 out of 5 stars
18 Reviews
GRO+ Advanced Hair Growth & Density Supplements
Sale priceFrom $78 Regular price$88
30-day supply of MD-formulated supplements.
GRO+ Advanced Balancing Shampoo
4.8
Rated 4.8 out of 5 stars
150 Reviews
GRO+ Advanced Balancing Shampoo
Sale priceFrom $47 Regular price$52
Removes buildup and hydrates the scalp.
GRO+ Advanced Balancing Conditioner
4.8
Rated 4.8 out of 5 stars
124 Reviews
GRO+ Advanced Balancing Conditioner
Sale priceFrom $47 Regular price$52
Supports a balanced scalp.
GRO+ Advanced Dermaroller
4.8
Rated 4.8 out of 5 stars
219 Reviews
GRO+ Advanced Dermaroller
Sale priceFrom $42 Regular price$48
A scalp tool that helps enhance serum absorption.
GRO Dry Shampoo
4.7
Rated 4.7 out of 5 stars
1,077 Reviews
GRO Dry Shampoo
Sale priceFrom $32 Regular price$36
Absorbs oil and neutralizes odor.
GRO Scalp Detoxifying Serum
4.7
Rated 4.7 out of 5 stars
230 Reviews
GRO Scalp Detoxifying Serum
Sale priceFrom $36 Regular price$42
Clear buildup, oil and visible flakes from dryness.
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Scalp Serums
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Supplements
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Cleanse & Condition
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Lash & Brow
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Repair
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Styling
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Kits & Bundles
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Tools
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Travel Size
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Our Approach

We believe in plant-powered care, consistent routines over quick fixes and confidence that builds over time. No two hair journeys look the same. We're here for wherever yours begins.

Powered by Plants

Thoughtfully formulated with effective vegan ingredients.

Made for Real Life

Easy-to-use formulas that fit seamlessly into your daily routine.

Built Around You

Every hair journey is different. We're here to support them all.

Rituals That Add Up

Small habits can make a meaningful difference over time.

Confidence Follows

It starts with how your hair feels. The rest comes naturally.

Consciously Formulated
Vegan
Cruelty-Free
Loved by Thousands
Consciously Formulated
Vegan
Cruelty-Free
Loved by Thousands
Ingredients
First

Plant-based and performance-driven from the start, because what’s inside the bottle is where it all begins.

One Step,
Every Day

Our serums are formulated to be the easiest habit with the biggest role in your routine.

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Progress You Can See

Based on consistent use for at least 90 days. Individual results may vary.

Before
After
Before
After
Before
After

Based on consistent use for at least 90 days. Individual results may vary.

Hair Shedding

Hair Shedding

Explore targeted solutions that address common hair and scalp concerns.
GRO Hair Serum
4.4
Rated 4.4 out of 5 stars
5,742 Reviews
GRO Hair Serum
Helps reduce hair shedding.
GRO+ Advanced Hair Serum
4.6
Rated 4.6 out of 5 stars
524 Reviews
GRO+ Advanced Hair Serum
Reduces shedding and visible signs of breakage.

Our Results Backed by real experiences, not just promises.

Explore the Science
93%

saw less shedding*

*Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.
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93%

noticed less hair coming out in their brush or comb*

*Based on a 120-day consumer perception study with 46 participants taking GRO+ Advanced Supplements daily.
Shop Now - Shop hair loss reduction products
96%

noticed healthier-looking hair*

*Based on a 180-day consumer perception study of 41 participants with 30% gray hair or less using GRO AGELESS Hair Serum and Supplements daily.
Shop Now - Shop gray hair reducing products
72 hours

of hair hydration and frizz reduction*

*In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.
Shop Now - Shop hair hydration products
2x

the volume*

*In a controlled hair swatch study of UPLIFT Styling Foam.
Shop Now - Shop volumizing hair products
Explore the Science
Start Where You Are
From first step to next step, our serums meet your routine exactly where it is.
Foundational
Care
Where every routine starts: a lightweight, daily formula built for consistency, made to become second nature.
GRO Hair Serum
Helps reduce hair shedding over time.
Elevated
Care
For those ready to build on the basics: a more dedicated daily formula designed for routines that want to go further.
GRO+ Advanced Hair Serum
Reduces shedding and breakage.
Hair Wellness® Is Personal

Find the routine that works for your hair goals.

Take the Quiz