Accessibility Statement

Announcements

You've unlocked your 15% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off subscriptions!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
FREE Shipping for Subscriptions & Orders $50+
Results

See It to Believe It

REAL-WORLD, REAL RESULTS.

See It to Believe It

real people, real results.

Real results from our customers

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

Results after 120 days using GRO+ Advanced System (Shampoo, Conditioner, Dermaroller & Hair Serum) once daily. Individual results may vary.

Clinically tested claims

75%

Reduction in breakage after one use*

*In a controlled hair swatch study using GRO+ Advanced Shampoo and Conditioner.

What Else You Need To Know

GRO+ Advanced Balancing Shampoo

Co-developed by dermatologists, this shampoo is designed for those with severe shedding in mind. Featuring scalp- and strand-nurturing actives, the formula effectively cleanses without stripping or overdrying already-fragile hair. It’s powered by our patent-pending, AI-discovered GROActive+ Complex™ to help reduce shedding and increase hair density. A skincare-inspired trio of Spanish Microalgae, Niacinamide and Rosebay Leaf promote a balanced scalp environment.


Key Benefits:
Lightly exfoliates to help remove buildup
Gently cleanses without stripping strands
Hydrates the scalp to support a healthy skin barrier
Gives thinning hair an instant volumizing boost


100% saw a visible increase in hair density**
100% saw a visible reduction in hair thinning**
95% said their scalp felt hydrated**

Key Ingredients

The Key Ingredients




GROActive+ Complex<small>™</small>
GROActive+ Complex

A patent-pending, AI-discovered blend of polyphenol-rich plant actives to help reduce shedding.

Spanish Microalgae
Spanish Microalgae

A prebiotic superfood that hydrates to balance the scalp and support a healthy skin barrier.

Niacinamide
Niacinamide

An antioxidant that helps balance the scalp and is known to protect from oxidative stress.

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • DERMATOLOGIST CO-DEVELOPED
    DERMATOLOGIST CO-DEVELOPED

Formulated without

  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Our color safe GRO+ Advanced Balancing Shampoo is formulated without harsh sulfates (no SLS and SLES) or other chemicals that will strip your hair of its color.

Yes, our products are formulated without the damaging SLS or SLES sulfates that can break down these treatments. 

GRO+ Advanced Balancing Shampoo lightly exfoliates the scalp to help remove buildup, but to maximize its efficacy, we recommend using the entire system together. Our Balancing Conditioner, Dermaroller and Hair Serum work in harmony to help fragile, thinning strands thrive.

New

GRO+ Advanced Balancing Shampoo

4.9
Rated 4.9 out of 5 stars
124 Reviews

A dermatologist co-developed, skincare-inspired scalp and hair shampoo that lightly exfoliates to cleanse and remove buildup without stripping strands.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Lightly exfoliates to help remove buildup
  • Gently cleanses without stripping strands
  • Hydrates the scalp to support a healthy skin barrier
  • Gives thinning hair an instant volumizing boost

Bundle for Better Hair Days

GRO+ Advanced Balancing Shampoo and Conditioner Kit
GRO+ Advanced Balancing Shampoo and Conditioner Kit
4.8
Rated 4.8 out of 5 stars
270 Reviews
GRO+ Advanced Complete System
GRO+ Advanced Complete System
4.8
Rated 4.8 out of 5 stars
809 Reviews
GRO+ Advanced Balancing Shampoo + Conditioner & Hair Serum
GRO+ Advanced Essentials Kit
4.8
Rated 4.8 out of 5 stars
822 Reviews

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 124 reviews
Total 5 star reviews: 109 Total 4 star reviews: 12 Total 3 star reviews: 3 Total 2 star reviews: 0 Total 1 star reviews: 0
124 reviews
  • Hanh D.
    Verified Buyer
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Dry or damaged hair
    What is your hair type? Medium, Oily
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair length, Less shedding
    Rated 3 out of 5 stars
    2 hours ago
    It’s ok.

    I only started to use for a short time, so I can’t tell much difference yet. But if you use it with the same serum, it will speed up the results. Since i started to use the shampoo and serum ( same line), i can see my hair grow a little bit longer.

  • Laurie K.
    Verified Buyer
    I recommend this product
    Age Range 55-64
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair thickness
    Rated 4 out of 5 stars
    12 hours ago
    Like it

    I think it is helping - it lathers nicely and smells good

  • Deepa Chellekere S.
    Verified Buyer
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair, Scalp concerns (irritation / dandruff / oily), Overall health and wellness (sleep / nutrition), Dry or damaged hair, Hair loss from hormonal changes (incl postpartum)
    What is your hair type? Wavy
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair thickness, Improved volume/body, Improved overall hair health, Less shedding, Hair growth
    Rated 5 out of 5 stars
    5 days ago
    Oily scalp problem resolved!

    ordered GRO+ Advanced Balancing Shampoo after using the GRO Serum, and I am beyond happy with the results! This shampoo has completely resolved my oily scalp issues. Before using it, I struggled with my scalp becoming oily the day after washing my hair, which led me to start washing my hair every other day. Now, thanks to this shampoo, I only need to wash my hair twice a week!

    It has also brought back the natural bounce to my hair, which I absolutely love. I’m thrilled with how it’s improved the overall health and texture of my hair!

  • Betsy W.
    Verified Buyer
    I recommend this product
    Age Range 65+
    What is your hair length? Short
    What are your concerns? Thinning hair, Bald spots, Hair loss from hormonal changes (incl postpartum), Hair loss prevention
    What is your hair type? Fine, Normal
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair thickness
    Rated 5 out of 5 stars
    2 weeks ago
    It' s

    The products to assist having my hair become thicker really work.

  • Daniel P.
    Verified Buyer
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Medium, Normal
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Less shedding, Improved volume/body
    Rated 5 out of 5 stars
    1 month ago
    Feeling thick and Full

    I use the shampoo every morning. Just a dab gives me a lot of lather.

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO+ Advanced Balancing Shampoo and Conditioner Kit

GRO+ Advanced Balancing Shampoo and Conditioner Kit

4.8
Rated 4.8 out of 5 stars
270 Reviews
$104
From $88
+ Add to bag
GRO+ Advanced Complete System

GRO+ Advanced Complete System

4.8
Rated 4.8 out of 5 stars
809 Reviews
$230
From $173
+ Add to bag
GRO+ Advanced Balancing Shampoo + Conditioner & Hair Serum

GRO+ Advanced Essentials Kit

4.8
Rated 4.8 out of 5 stars
822 Reviews
$182
From $146
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for