Accessibility Statement

Announcements

You've unlocked your 15% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off subscriptions!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
FREE Shipping for Subscriptions & Orders $50+
Results

See It to Believe It

REAL-WORLD, REAL RESULTS.

See It to Believe It

REAL PEOPLE, REAL RESULTS.

Real results from our customers

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

Results after 120 days using GRO+ Advanced System (Shampoo, Conditioner, Dermaroller & Hair Serum) once daily. Individual results may vary.

Clinically tested claims

93%

Had a clinically measured improvement in hair density*

Up to87%

Reduction in hair loss*††Due to breakage from washing and combing

*Based on a 120-day independent, third-party clinical study with 40 participants using GRO+ Advanced Hair Serum once daily.

What Else You Need To Know

GRO+ Advanced Essentials Kit

Co-developed by dermatologists, the GRO+ Advanced Essentials Kit contains three products designed for those with severe shedding or scalp concerns. GRO+ Advanced Hair Serum and our Balancing Shampoo and Conditioner are all powered by GROActive+ Complex™, our patent-pending, AI-discovered compound that’s helping to redefine what a plant-based formula can achieve.


GRO+ Advanced Balancing Shampoo and Conditioner are a skincare-inspired set formulated with Niacinamide and Spanish Microalgae to promote a balanced scalp, while GRO+ Advanced Hair Serum improves hair density and reduces shedding.


Key Benefits:
Clinically measured improvement in hair density
Visibly reduces shedding
Helps protect hair from future breakage
Provides instant hydration to help balance the scalp environment
Softens and increases manageability of fragile, thinning strands
Gives thinning hair an instant volumizing boost


100% saw a visible increase in hair density**
100% saw a visible reduction in hair thinning**
95% said their scalp felt hydrated**
75% reduction in breakage after one use***

Kit Includes:
GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Shampoo
Learn more >
GRO+ Advanced Balancing Conditioner
GRO+ Advanced Balancing Conditioner
Learn more >
GRO+ Advanced Hair Serum
New
GRO+ Advanced Hair Serum
Learn more >
Key Ingredients

The Key Ingredients






GROActive+ Complex<small>™</small>
GROActive+ Complex

A patent-pending, AI-discovered blend of polyphenol-rich plant actives to help reduce shedding.

FOUND IN:

GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Conditioner
GRO+ Advanced Hair Serum

Spanish Microalgae
Spanish Microalgae

A prebiotic superfood that hydrates to balance the scalp and support a healthy skin barrier.

FOUND IN:

GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Conditioner
GRO+ Advanced Hair Serum

Plant Stem Cells
Plant Stem Cells

Rich in proteins to help anchor strands at the root.

FOUND IN:

GRO+ Advanced Hair Serum

Marula Oil
Marula Oil

Smooths, hydrates and nourishes without weighing hair down.

FOUND IN:

GRO+ Advanced Balancing Conditioner

Niacinamide
Niacinamide

An antioxidant that helps balance the scalp and is known to protect from oxidative stress.

FOUND IN:

GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Conditioner

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • DERMATOLOGIST CO-DEVELOPED
    DERMATOLOGIST CO-DEVELOPED

Formulated without

  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

When applied daily, expect to see results from GRO+ Advanced Hair Serum in 3-4 months. Our best advice: Consistency is key. Using daily is essential to seeing a visible improvement.

No! The formula is lightweight, fast-absorbing and water-based. It can be applied to wet or dry hair without disturbing your style. In a 120-day consumer perception study of individuals using GRO+ Advanced Hair Serum daily, 98% of participants agreed the product did not make their scalp feel greasy.

Yes, our products are formulated without harsh sulfates (no SLS and SLES) that can break down chemical treatments or strip hair of its color.

New

GRO+ Advanced Essentials Kit

4.8
Rated 4.8 out of 5 stars
796 Reviews

A three-step, dermatologist co-developed hair wellness routine that works synergistically to visibly improve hair density and empower thinning strands to thrive.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Clinically measured improvement in hair density
  • Visibly reduces shedding
  • Helps protect hair from future breakage
  • Provides instant hydration to help balance the scalp environment
  • Softens and increases manageability of fragile, thinning strands
  • Gives thinning hair an instant volumizing boost

Bundle & Save

Bundle for better hair days

GRO+ Advanced Complete System
GRO+ Advanced Complete System
4.8
Rated 4.8 out of 5 stars
775 Reviews
GRO+ Advanced Hair Serum (3 Pack)
GRO+ Advanced Hair Serum (3 Pack)
4.8
Rated 4.8 out of 5 stars
542 Reviews
GRO Biotin Gummies (3 Pack)
GRO Biotin Gummies (3 Pack)
4.6
Rated 4.6 out of 5 stars
528 Reviews

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 796 reviews
Total 5 star reviews: 663 Total 4 star reviews: 111 Total 3 star reviews: 16 Total 2 star reviews: 4 Total 1 star reviews: 2
796 reviews
  • Prema D.
    Verified Buyer
    GRO+ Advanced Hair Serum (3 Pack)
    Reviewing
    GRO+ Advanced Hair Serum (3 Pack)
    I recommend this product
    Age Range 45-54
    What is your hair length? Long
    What are your concerns? Hair loss from hormonal changes (incl postpartum), Graying hair or gray hair prevention, Hair loss prevention
    What is your hair type? Curly, Dry, Thick, Color Treated
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 120 days (4 months)
    What improvements have you noticed? Hair growth, Easy to incorporate in daily routine, Less shedding
    Rated 5 out of 5 stars
    3 days ago
    Really Works

    I've really seen a difference in my hair - even the grating has decreased

  • Lisamarie C.
    Verified Buyer
    GRO+ Advanced Hair Serum (3 Pack)
    Reviewing
    GRO+ Advanced Hair Serum (3 Pack)
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Hair loss from hormonal changes (incl postpartum), Overall health and wellness (sleep / nutrition), Clean and vegan products, Hair loss prevention
    What is your hair type? Medium, Curly
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved overall hair health, Hair length, Less shedding
    Rated 5 out of 5 stars
    5 days ago
    Love it!

    Definitely see a difference!

  • Kelly H.
    Verified Buyer
    GRO+ Advanced Essentials Kit
    Reviewing
    GRO+ Advanced Essentials Kit
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Thick
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Easy to incorporate in daily routine
    Rated 4 out of 5 stars
    5 days ago
    One month in - so far so good

    I’m only a month in so I am not seeing new growth yet but I love how easy application is and how the serum dries without any greasiness. Within a few minutes you can’t even tell it was applied.

  • Tricia F.
    Verified Buyer
    GRO+ Advanced Hair Serum
    Reviewing
    GRO+ Advanced Hair Serum
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Bald spots
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 60 days (2 months)
    Rated 3 out of 5 stars
    6 days ago
    Unsure

    Haven’t seen a difference yet but will cont to use

  • Betsy W.
    Verified Buyer
    GRO+ Advanced Balancing Shampoo
    Reviewing
    GRO+ Advanced Balancing Shampoo
    I recommend this product
    Age Range 65+
    What is your hair length? Short
    What are your concerns? Thinning hair, Bald spots, Hair loss from hormonal changes (incl postpartum), Hair loss prevention
    What is your hair type? Fine, Normal
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair thickness
    Rated 5 out of 5 stars
    1 week ago
    It' s

    The products to assist having my hair become thicker really work.

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO+ Advanced Complete System

GRO+ Advanced Complete System

4.8
Rated 4.8 out of 5 stars
775 Reviews
$230
From $173
+ Add to bag
GRO+ Advanced Hair Serum (3 Pack)

GRO+ Advanced Hair Serum (3 Pack)

4.8
Rated 4.8 out of 5 stars
542 Reviews
$234
From $188
+ Add to bag
GRO Biotin Gummies (3 Pack)

GRO Biotin Gummies (3 Pack)

4.6
Rated 4.6 out of 5 stars
528 Reviews
$108
From $86
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for