Accessibility Statement

Announcements

You've unlocked your 15% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off subscriptions!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
Choose Your Free Gift With New Subscriptions*
Choose Your Free Gift With New Subscriptions* Code Applied
FREE Shipping for Subscriptions & Orders $50+
Results

See It to Believe It

REAL-WORLD, REAL RESULTS.

See It to Believe It

REAL PEOPLE, REAL RESULTS.

Real results from our customers

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

BEFORE

AFTER DAY 120

Results after 120 days using GRO+ Advanced System (Shampoo, Conditioner, Dermaroller & Hair Serum) once daily. Individual results may vary.

Clinically tested claims

75%

Reduction in breakage after one use*

*In a controlled hair swatch study using GRO+ Advanced Shampoo and Conditioner.

What Else You Need To Know

GRO+ Advanced Balancing Shampoo and Conditioner Kit

Co-developed by dermatologists, this wash day duo is designed for those with severe shedding. Both formulas are powered by our patent-pending GROActive+ Complex™, a plant-based compound that helps reduce shedding and visibly improve hair density. The skincare-inspired duo is also formulated with Niacinamide and Spanish Microalgae to promote a balanced scalp. Start with GRO+ Advanced Balancing Shampoo to gently exfoliate the scalp and remove buildup from fragile, thinning strands. Follow with GRO+ Advanced Balancing Conditioner. Formulated without silicones this conditioner contains marula oil to leave hair with hydration, shine and increased manageability.


Key Benefits:
Lightly exfoliates to help remove buildup
Hydrates the scalp to support a healthy skin barrier
Nourishes and softens strands from the root
Gives thinning hair an instant volumizing boost
Protects thinning, fragile hair from future breakage


100% saw a visible increase in hair density**
100% saw a visible reduction in hair thinning**
95% said their scalp felt hydrated**

Kit Includes:
GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Shampoo
Learn more >
GRO+ Advanced Balancing Conditioner
GRO+ Advanced Balancing Conditioner
Learn more >
Key Ingredients

The Key Ingredients





GROActive+ Complex<small>™</small>
GROActive+ Complex

A patent-pending, AI-discovered blend of polyphenol-rich plant actives to help reduce shedding.

FOUND IN:

GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Conditioner

Spanish Microalgae
Spanish Microalgae

A prebiotic superfood that hydrates to balance the scalp and support a healthy skin barrier.

FOUND IN:

GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Conditioner

Marula Oil
Marula Oil

Smooths, hydrates and nourishes without weighing hair down.

FOUND IN:

GRO+ Advanced Balancing Conditioner

Niacinamide
Niacinamide

An antioxidant that helps balance the scalp and is known to protect from oxidative stress.

FOUND IN:

GRO+ Advanced Balancing Shampoo
GRO+ Advanced Balancing Conditioner

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • DERMATOLOGIST CO-DEVELOPED
    DERMATOLOGIST CO-DEVELOPED

Formulated without

  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Our color safe GRO+ Advanced Balancing Shampoo and Conditioner are formulated without harsh sulfates (no SLS and SLES) or other chemicals that will strip your hair of its color.

Yes, our products are formulated without the damaging sulfates that can break down these treatments. 

To maximize results, we recommend using the entire GRO+ Advanced system together. Our Balancing Shampoo, Conditioner, Dermaroller and Hair Serum all work synergistically to help fragile, thinning strands thrive.

New
New

GRO+ Advanced Balancing Shampoo and Conditioner Kit

4.9
Rated 4.9 out of 5 stars
260 Reviews

A dermatologist co-developed shampoo and conditioner duo that supports fragile, thinning hair by exfoliating the scalp and nourishing from the root.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Lightly exfoliates to help remove buildup
  • Hydrates the scalp to support a healthy skin barrier
  • Nourishes and softens strands from the root
  • Gives thinning hair an instant volumizing boost
  • Protects thinning, fragile hair from future breakage

Bundle & Save

Bundle for better hair days

GRO+ Advanced Complete System
GRO+ Advanced Complete System
4.8
Rated 4.8 out of 5 stars
770 Reviews
GRO+ Advanced Balancing Shampoo + Conditioner & Hair Serum
GRO+ Advanced Essentials Kit
4.8
Rated 4.8 out of 5 stars
792 Reviews
GRO+ Advanced Hair Serum (3 Pack)
GRO+ Advanced Hair Serum (3 Pack)
4.8
Rated 4.8 out of 5 stars
539 Reviews

Reviews

4.9
Rated 4.9 out of 5 stars
Based on 260 reviews
Total 5 star reviews: 230 Total 4 star reviews: 25 Total 3 star reviews: 4 Total 2 star reviews: 0 Total 1 star reviews: 1
260 reviews
  • Betsy W.
    Verified Buyer
    GRO+ Advanced Balancing Shampoo
    Reviewing
    GRO+ Advanced Balancing Shampoo
    I recommend this product
    Age Range 65+
    What is your hair length? Short
    What are your concerns? Thinning hair, Bald spots, Hair loss from hormonal changes (incl postpartum), Hair loss prevention
    What is your hair type? Fine, Normal
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair thickness
    Rated 5 out of 5 stars
    22 minutes ago
    It' s

    The products to assist having my hair become thicker really work.

  • Kelly R.
    Verified Buyer
    GRO+ Advanced Balancing Shampoo and Conditioner Kit
    Reviewing
    GRO+ Advanced Balancing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 65+
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss prevention, Overall health and wellness (sleep / nutrition)
    What is your hair type? Medium, Fine, Curly
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Hair growth, Hair thickness, Improved volume/body, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    3 days ago
    My number 1 product

    This product is everything and more than they describe. Makes my hair feel amazing and a lot thicker.

  • Renee M.
    Verified Buyer
    GRO+ Advanced Balancing Conditioner
    Reviewing
    GRO+ Advanced Balancing Conditioner
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Fine, Straight, Oily
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair growth, Improved volume/body
    Rated 5 out of 5 stars
    5 days ago
    Amazing!

    I love the product!

  • Mary V.
    Verified Buyer
    GRO+ Advanced Balancing Shampoo and Conditioner Kit
    Reviewing
    GRO+ Advanced Balancing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 65+
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss prevention, Clean and vegan products, Dry or damaged hair
    What is your hair type? Fine
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Less shedding, Improved volume/body, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    1 week ago
    Best Shampoo!!

    I'm in love with this shampoo and conditioner. My hair has improved significant since using this product. A little goes a long way...I'm completely sold on this product. Amazing.

  • Kristine G.
    Verified Buyer
    GRO+ Advanced Balancing Shampoo and Conditioner Kit
    Reviewing
    GRO+ Advanced Balancing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 55-64
    What is your hair length? Medium
    What are your concerns? Thinning hair, Scalp concerns (irritation / dandruff / oily), Overall health and wellness (sleep / nutrition)
    What is your hair type? Fine, Wavy, Color Treated, Dry
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Less shedding, Hair growth, Hair thickness, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    1 month ago
    The BEST

    You don't need much shampoo or conditioner to leave your hair squeaky clean and full feeling. It's not an overnight process, but my hair's health is coming back, the shedding has slowed down so much and it's more than worth the price.

    I really need to use these every day or every other day to see the full and amazing effects of this pair. Fullness, body, shine and not drying at all. They're definitely keepers! The whole line is top notch.

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO+ Advanced Complete System

GRO+ Advanced Complete System

4.8
Rated 4.8 out of 5 stars
770 Reviews
$230
From $173
+ Add to bag
GRO+ Advanced Balancing Shampoo + Conditioner & Hair Serum

GRO+ Advanced Essentials Kit

4.8
Rated 4.8 out of 5 stars
792 Reviews
$182
From $146
+ Add to bag
GRO+ Advanced Hair Serum (3 Pack)

GRO+ Advanced Hair Serum (3 Pack)

4.8
Rated 4.8 out of 5 stars
539 Reviews
$234
From $188
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Free Gift With New Subscriptions*

USE CODE: FREEGIFT

Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for