Accessibility Statement

Announcements

FREE Shipping for Subscriptions & Orders $50+
Results

See It to Believe It

REAL-WORLD, REAL RESULTS.

See It to Believe It

real-world, real-women results

Real results from our customers

Before and after product testimonials

BEFORE

AFTER

BEFORE

AFTER

Image 1: Results using UPLIFT Volumizing Shampoo, Conditioner, and Foam. Individual results may vary.
Image 2: Based on consistent use for at least 90 days. Individual results may vary.

Clinically tested claims

2x the volume*

24-hour humidity and frizz control*

Thermal heat protection from blow-dry styling*

*In a controlled hair swatch study using UPLIFT Styling Foam. Provides heat protection up to 291°F/144°C based on a controlled hair swatch study using UPLIFT Styling Foam.

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

About

GRO Big Duo

Designed for immediate and long-term hair benefits, this plant-powered styling and treatment duo adds touchable fullness and body while strengthening and boosting resilience over time. Unlike traditional styling products, the UPLIFT Volumizing Styling Foam gives weightless volume to fine, flat or thinning strands without any crunch or stickiness. Pair it with our best-selling GRO Hair Serum to proactively reduce shedding and support your scalp.


Key Benefits:
Increases appearance of hair density
Reduces signs of shedding and fallout
Delivers instant and long-lasting volume without weighing hair down
Helps hair look, feel and move like it's naturally fuller
Won’t leave behind a crunchy, sticky or stiff feel

Kit Includes:
UPLIFT Volumizing Styling Foam
New
UPLIFT Volumizing Styling Foam
Learn more >
GRO Hair Serum Test - 1 Month Supply (1 oz)
Fine Hair
GRO Hair Serum
Learn more >
Key Ingredients

The Key Ingredients





Turmeric
Turmeric

Increases the appearance of hair density.

FOUND IN:

GRO Hair Serum

Mung Bean and Red Clover Blend
Mung Bean and Red Clover Blend

Nourishes the scalp and promotes healthier-looking hair.

FOUND IN:

GRO Hair Serum

Arrowroot
Arrowroot

Increases volume for instantly fuller-looking hair.

FOUND IN:

UPLIFT Volumizing Styling Foam

Sophora Root
Sophora Root

Plumps hair at the follicle and supports healthier-looking hair.

FOUND IN:

UPLIFT Volumizing Styling Foam

  • VEGAN
    VEGAN
  • CRUELTY FREE
    CRUELTY FREE
  • COLOR SAFE
    COLOR SAFE

Formulated without

  • SILICONES <br>MICROPLASTICS <br>SYNTHETIC RESINS <br>PROPELLANTS
    SILICONES
    MICROPLASTICS
    SYNTHETIC RESINS
    PROPELLANTS
Just the facts

Frequently Asked Questions

When applied daily, expect to see results from GRO Hair Serum in 3-4 months. Our best advice: Consistency is key.

No! Because the formula is fast-absorbing and water-based, it can be applied to wet or dry hair without disturbing your style.

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing.

While the UPLIFT Volumizing Styling Foam can be used with either blow-drying or air drying, we recommend blow-drying for instant body and fullness that lasts.

No. UPLIFT Volumizing Styling Foam provides thermal protection up to 291°F/144°C* to help protect your hair from heat damage. Fun fact: Most blow dryers only reach up to 140°F.

New
New

GRO Big Duo

4.4
Rated 4.4 out of 5 stars
5,136 Reviews

GRO Big with this dynamic duo. Achieve thicker, fuller, healthier looking strands with our best-selling daily serum, then boost volume instantly with our styling foam for weightless body and bounce.


Subsequent subscription shipments will receive our bestselling GRO Hair Serum without the UPLIFT Volumizing Styling Foam every 30 days at the discounted subscription price of $49.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Increases appearance of hair density
  • Reduces signs of shedding and fallout
  • Delivers instant and long-lasting volume without weighing hair down
  • Helps hair look, feel and move like it's naturally fuller
  • Won’t leave behind a crunchy, sticky or stiff feel

Bundle for Better Hair Days

GRO Hair Serum (3 Pack)
GRO Hair Serum (3 Pack)
4.4
Rated 4.4 out of 5 stars
5,161 Reviews
GRO+ Advanced Hair Serum (3 Pack)
GRO+ Advanced Hair Serum (3 Pack)
4.8
Rated 4.8 out of 5 stars
592 Reviews
GRO Biotin Gummies (3 Pack)
GRO Biotin Gummies (3 Pack)
4.6
Rated 4.6 out of 5 stars
548 Reviews

Reviews

4.4
Rated 4.4 out of 5 stars
Based on 5,136 reviews
Total 5 star reviews: 3.5k Total 4 star reviews: 899 Total 3 star reviews: 354 Total 2 star reviews: 166 Total 1 star reviews: 209
5,136 reviews
  • sam
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range Under 24
    What is your hair length? Long
    What are your concerns? Hair loss prevention, Scalp concerns (irritation / dandruff / oily), Overall health and wellness (sleep / nutrition)
    What is your hair type? Thick, Curly
    How often are you using the product? Every day
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Hair thickness, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    Yesterday
    amazing product

    I had never tried anything from this brand and am so glad i did. I see a noticeable difference in my hair. it looks healthier and feels stronger. I love this product. This was gifted to me by vegamour.

  • Eliana L.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair growth
    Rated 4 out of 5 stars
    Yesterday
    Hair Serum

    It’s working so far. This is my second bottle.

  • Kate
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 25-34
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Hair loss prevention, Dry or damaged hair, Clean and vegan products
    What is your hair type? Thick, Wavy
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Hair growth, Hair thickness, Improved overall hair health
    Rated 5 out of 5 stars
    Yesterday
    AMAZING- Saved my Dry Hair Slowed Hair Loss

    This hair serum is a complete game changer. After moving to Colorado from Florida my hair was so dry and just not the same. I started to incorporate this serum into my everyday routine and loved the results that I found. I will continue to use this serum and see the amazing results! gifted by vegamour

  • Vara
    Verified Reviewer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 25-34
    What is your hair length? Medium
    What are your concerns? Bald spots, Dry or damaged hair
    What is your hair type? Curly, Medium
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Hair growth, Hair length, Improved volume/body, Hair thickness
    Rated 5 out of 5 stars
    Yesterday
    Helped me after I bleached damaged my hair off

    Three months worth. I wanted to try this because I destroyed my hair after bleaching, leaving a bald spot on the side of my head. I have curly hair, so I wash my hair about every 3 days. Using the hair serum and massaging it in everytime I do. I was finally able to grow my hair, and was able to get it trimmed in a proper cut in a few months. What makes me happy is how thick and full the damaged spot looks now. If I had continual use everyday or other day, it'd probably grow even more. Gifted by vegamour.

  • Alyssa D.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Hair loss from hormonal changes (incl postpartum), Thinning hair
    What is your hair type? Thick, Wavy, Color Treated
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Hair growth, Hair thickness, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    Yesterday
    It’s helping!

    I am 9 months post partum and started using the serum at 7 months. My hair was thinning out on the side of my forehead and I could tell when I showered a lot of hair would come out. With the serum there is definitely more growth on the sides. My hair feels a lot fuller as well which is more like my typical thick hair. I’m going to continue to use since I have not stopped nursing and I know my hormones will continue to change. I can’t wait to see my hair stylist and see what she thinks!

More Hair Wellness Must-Haves

For best results pair with these products

GRO Hair Serum (3 Pack)

GRO Hair Serum (3 Pack)

4.4
Rated 4.4 out of 5 stars
5,161 Reviews
$192
From $139
+ Add to bag
GRO+ Advanced Hair Serum (3 Pack)

GRO+ Advanced Hair Serum (3 Pack)

4.8
Rated 4.8 out of 5 stars
592 Reviews
$234
From $188
+ Add to bag
GRO Biotin Gummies (3 Pack)

GRO Biotin Gummies (3 Pack)

4.6
Rated 4.6 out of 5 stars
548 Reviews
$108
From $86
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for