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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Up to
94%
more density & volume*
Up to
34%
longer looking lashes*
Clinically Tested

Vegamour formulas are designed to support the appearance of longer, denser, thicker, healthier lashes.

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Clinically tested claims

About

GRO Lash Serum

Finally, a lash enhancer without hormones, carcinogens or dangerous side effects! Our best-selling GRO Lash Serum (formerly known as vegaLASH!) is 100% vegan, cruelty-free, and formulated with plant actives clinically shown to deliver visibly thicker, fuller and more luxurious eyelashes.* Fast, safe and effective, you'll love your new look.

Key Benefits:
Safe for everyday use, with no known toxins or hormones
100% vegan and cruelty-free
Visible results in as soon as 30 days*

How to use this product

  1. Establish a routine. We recommend applying GRO Lash Serum twice daily for the first two months, then switching to once daily, in the morning or evening.
  2. Morning: apply to clean, dry skin, prior to your makeup routine Evening: after you've washed your face and completed your skincare routine
  3. Apply serum gently to the upper and lower lash lines, at the root.
  4. Repeat daily, decreasing to once daily after two months.
  5. Avoid oil-based remover or products.
  6. Replace your GRO Lash Serum every two months for freshness, safety, and best performance.
Key Ingredients

Tap into the power of plant active ingredients.



Red Clover
Red Clover

Rich in isoflavones, red clover may act as a natural DHT blocker to help minimize issues such as hair thinning and hair loss.

Mung Bean
Mung Bean

Mung bean contains copper, an essential element for scalp and hair health, and may strengthen the ability of the hair follicle to resist premature shedding.

Just the facts

Frequently Asked Questions

Results vary by individual. Follow the instructions carefully and you can expect visible results in as soon as 4-8 weeks.

No! Our products are plant-based and hormone-free, so they do not contain the harmful chemicals that typically could cause this reaction. Plus they undergo rigorous testing before launch.

Absolutely. Our serums are oil-free, so they will not damage extensions. Simply follow the standard instructions to strengthen and boost your own lashes.

UP TO 50% OFF + FREE GIFT*
Lash

GRO Lash Serum

4.2
Rated 4.2 out of 5 stars
415 Reviews
Click to scroll to reviews

Oprah Daily 2023 Editors’ Choice Award Winner
Lengthen and volumize lashes with our best-selling GRO Lash Serum. Formulated with clean, vegan ingredients, this eyelash serum infused with powerful phytoactives revitalizes hair at the root to deliver visibly fuller, longer looking lashes in as soon as 30 days.*

Oprah Daily 2023 Editors’ Choice Award Winner
Lengthen and volumize lashes with our best-selling GRO Lash Serum. Formulated with clean, vegan ingredients, this eyelash serum infused with powerful phytoactives revitalizes hair at the root to deliver visibly fuller, longer looking lashes in as soon as 30 days.*

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Bundle & Save

Bundle for better hair days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.2
Rated 4.2 out of 5 stars
925 Reviews
Click to scroll to reviews
GRO Origins Kit
GRO Origins Kit
4.4
Rated 4.4 out of 5 stars
4,067 Reviews
Click to scroll to reviews
GRO+ Advanced Lash and Brow Kit
GRO+ Advanced Lash and Brow Kit
4.2
Rated 4.2 out of 5 stars
367 Reviews
Click to scroll to reviews
  • Clinically Tested
    Clinically Tested
  • 100% Vegan
    100% Vegan
  • Hormone Free
    Hormone Free
  • Cruelty Free
    Cruelty Free

Reviews

4.2
Rated 4.2 out of 5 stars
Based on 415 reviews
Total 5 star reviews: 248Total 4 star reviews: 93Total 3 star reviews: 25Total 2 star reviews: 15Total 1 star reviews: 34
Rating
Ratings
Error Loading Filters
415 reviews
  • Kristin
    Verified Reviewer
    I recommend this product
    Age Range 45-54
    What are your concerns? Sparse lashes, Short lashes, Hair loss from hormonal changes (incl postpartum)
    How often are you using the product? 1x per day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Improved lash/brow density, Improved lash/brow length, Improved lash/brow strength, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    1 year ago
    My lashes are back!

    This stuff is nothing short of amazing. I lost my lashes during chemo and six months after stopping treatment I still had very short, very sparse lashes. I tried Grande Lash but it made some of my already sparse lashes fall out. Then I found Vegamour. After 5 weeks of using it every morning my lashes have filled back in and even gotten longer. I’ve gotten comments from friends and family who can definitely see the difference. I can’t recommend this enough!

  • Karen C.
    Verified Buyer
    I recommend this product
    Age Range 65+
    What are your concerns? Sparse lashes, Short lashes
    How often are you using the product? Twice a day
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Improved lash/brow density, Easy to incorporate in daily routine
    Rated 4 out of 5 stars
    1 year ago
    There is growth

    Working through my 2nd installment from Vegamour. I am 69 years old . My lashes are fuller which is very nice, but not longer...yet. There is the smallest hint of irritation at my lash line and I am debating with myself as to whether or not to discontinue my subscription .

  • Katie
    Verified Reviewer
    I recommend this product
    Age Range 25-34
    What are your concerns? Damaged lashes (extensions / lash lifts / frequent falsies), Sparse lashes
    How often are you using the product? Twice a day
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Improved lash/brow density, Improved lash/brow length, Improved lash/brow strength, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    1 year ago
    Amazing

    I was curling my lashes one day and the curler slipped and plucked out my entire lash line. I was horrified and I read somewhere that it could take almost a year to fully regrow my lashes again. I bought this serum right away and applied it 2x per day. I was amazed, within a month my lashes were back to %100 and then some. I use it on both eyes now and my lashes are now longer and fuller than ever! Totally worth the price.

  • Cynthia F.
    Verified Buyer
    I recommend this product
    Age Range 55-64
    What are your concerns? Sparse lashes, Short lashes, Sparse brows, Hair loss from hormonal changes (incl postpartum)
    How often are you using the product? Twice a day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved lash/brow length, Easy to incorporate in daily routine, Improved lash/brow density, Improved lash/brow strength
    Rated 5 out of 5 stars
    1 year ago
    Lash

    I like that it doesn’t contain prostaglandins

  • Dolores D.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    2 years ago
    Nice formulas

    I wish there was a selection of Good plus. The only reason I didn't rate it great is that it doesn't work quite as well as the bad stuff. I'm 75 years old so I'm not gonna have the lashes I did when I was younger, but the ingredients are really good and don't cause the dreaded darkness above my lash line. No irritation at all, and filled in some areas that were bald. All in all I definitely will repurchase.

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Product opinions

“Here’s an option that’s formulated with vegan ingredients.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“Will leave you fuller hair, Thanks to the volumizing serum”
All testimonials are by real people and may not reflect the typical purchaser’s experience and are not intended to represent or guarantee that anyone will achieve the same or similar results.
* Based on a 6 week consumer usage study. Results may vary.