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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Up to
94%
more density & volume*
Up to
34%
longer looking lashes*
Clinically Tested

Vegamour formulas are designed to support the appearance of longer, denser, thicker, healthier lashes.

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Clinically tested claims

About

GRO Lash Serum

Finally, a lash enhancer without hormones, carcinogens or dangerous side effects! Our best-selling GRO Lash Serum (formerly known as vegaLASH!) is 100% vegan, cruelty-free, and formulated with plant actives clinically shown to deliver visibly thicker, fuller and more luxurious eyelashes.* Fast, safe and effective, you'll love your new look.

Key Benefits:
Safe for everyday use, with no known toxins or hormones
100% vegan and cruelty-free
Visible results in as soon as 30 days*

How to use this product

  1. Establish a routine. We recommend applying GRO Lash Serum twice daily for the first two months, then switching to once daily, in the morning or evening.
  2. Morning: apply to clean, dry skin, prior to your makeup routine Evening: after you've washed your face and completed your skincare routine
  3. Apply serum gently to the upper and lower lash lines, at the root.
  4. Repeat daily, decreasing to once daily after two months.
  5. Avoid oil-based remover or products.
  6. Replace your GRO Lash Serum every two months for freshness, safety, and best performance.
Key Ingredients

Tap into the power of plant active ingredients.



Red Clover
Red Clover

Rich in isoflavones, red clover may act as a natural DHT blocker to help minimize issues such as hair thinning and hair loss.

Mung Bean
Mung Bean

Mung bean contains copper, an essential element for scalp and hair health, and may strengthen the ability of the hair follicle to resist premature shedding.

Just the facts

Frequently Asked Questions

Results vary by individual. Follow the instructions carefully and you can expect visible results in as soon as 4-8 weeks.

No! Our products are plant-based and hormone-free, so they do not contain the harmful chemicals that typically could cause this reaction. Plus they undergo rigorous testing before launch.

Absolutely. Our serums are oil-free, so they will not damage extensions. Simply follow the standard instructions to strengthen and boost your own lashes.

Lash

GRO Lash Serum

4.2
Rated 4.2 out of 5 stars
415 Reviews
Click to scroll to reviews

Oprah Daily 2023 Editors’ Choice Award Winner
Lengthen and volumize lashes with our best-selling GRO Lash Serum. Formulated with clean, vegan ingredients, this eyelash serum infused with powerful phytoactives revitalizes hair at the root to deliver visibly fuller, longer looking lashes in as soon as 30 days.*

Oprah Daily 2023 Editors’ Choice Award Winner
Lengthen and volumize lashes with our best-selling GRO Lash Serum. Formulated with clean, vegan ingredients, this eyelash serum infused with powerful phytoactives revitalizes hair at the root to deliver visibly fuller, longer looking lashes in as soon as 30 days.*

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
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Locked In Lower Pricing

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Bundle for better hair days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.2
Rated 4.2 out of 5 stars
924 Reviews
Click to scroll to reviews
GRO Origins Kit
GRO Origins Kit
4.4
Rated 4.4 out of 5 stars
4,042 Reviews
Click to scroll to reviews
GRO+ Advanced Lash and Brow Kit
GRO+ Advanced Lash and Brow Kit
4.2
Rated 4.2 out of 5 stars
366 Reviews
Click to scroll to reviews
  • Clinically Tested
    Clinically Tested
  • 100% Vegan
    100% Vegan
  • Hormone Free
    Hormone Free
  • Cruelty Free
    Cruelty Free

Reviews

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Complete your Hair Wellness Routine

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GRO Origins Kit

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GRO+ Advanced Lash and Brow Kit

GRO+ Advanced Lash and Brow Kit

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Product opinions

“Here’s an option that’s formulated with vegan ingredients.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“Will leave you fuller hair, Thanks to the volumizing serum”
All testimonials are by real people and may not reflect the typical purchaser’s experience and are not intended to represent or guarantee that anyone will achieve the same or similar results.
* Based on a 6 week consumer usage study. Results may vary.