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Built for Hair Longevity

Designed to prolong the life of each strand and extend its active growth phase.

Scalp Renewal & Vitality

Leveraging proven biotech to preserve scalp youth and promote lasting vitality.

Root-Cause Solutions

Targeting the key drivers of hair thinning and shedding, not just the symptoms.

Bioavailable Ingredients

Clean, clinically backed actives optimized for maximum absorption and efficacy.

The Confidence Connection

Honoring hair as more than hair — it's your story, strength and how you show up.

Science-Backed
Trusted by Experts
Vegan
Clean
Cruelty-Free
Science-Backed
Trusted by Experts
Vegan
Clean
Build Your Hair Wellness® Routine
GRO+ Advanced Hair Growth & Density Supplements
GRO+ Advanced Hair Growth & Density Supplements
$78
An MD-formulated dual-pill supplement clinically proven to boost hair growth and density.
GRO+ Advanced Balancing Shampoo
4.9
Rated 4.9 out of 5 stars
132 Reviews
GRO+ Advanced Balancing Shampoo
$47 $52
A gentle shampoo removes buildup while restoring scalp hydration and balance.
GRO+ Advanced Balancing Conditioner
4.9
Rated 4.9 out of 5 stars
118 Reviews
GRO+ Advanced Balancing Conditioner
$47 $52
A restorative conditioner that rebuilds strength and visibly boosts hair density.
GRO+ Advanced Dermaroller
4.9
Rated 4.9 out of 5 stars
210 Reviews
GRO+ Advanced Dermaroller
$20 $22
A dermatologist co-developed dermaroller that gently exfoliates the scalp.
GRO Dry Shampoo
4.7
Rated 4.7 out of 5 stars
1,035 Reviews
GRO Dry Shampoo
$18 $18
Staying true to our 360º approach to hair wellness, we’ve created the only plant-based dry shampoo w
GRO Scalp Detoxifying Serum
4.7
Rated 4.7 out of 5 stars
223 Reviews
GRO Scalp Detoxifying Serum
$36 $42
A pre-shampoo treatment that clears buildup, oil and visible flakes from dryness.
GRO Revitalizing Shampoo
4.7
Rated 4.7 out of 5 stars
237 Reviews
GRO Revitalizing Shampoo
$14 $14
A science-backed shampoo that gently cleanses, strengthens and preserves density.
The First Serums
of Their Kind
Shop Scalp Serums
Hair Thinning & Shedding
Explore targeted solutions that address common hair and scalp concerns — naturally and effectively.
4.4
Rated 4.4 out of 5 stars
5,574 Reviews
GRO Hair Serum
A clinically proven serum that supports scalp and follicle health before thinning begins.
Our Science
Validated through rigorous clinical, consumer and placebo-controlled studies, every product is tested to ensure real, visible results for your hair and scalp.
Care That Grows With You
From the first signs of thinning to more advanced concerns, our serums adapt to support your hair at every stage.
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