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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

What Else You Need To Know

The Everyday Kit

Formulated for those with thinning hair, The Everyday Kit was made to support your day-to-day hair wellness journey. On wash days, start with GRO Revitalizing Shampoo to gently cleanse and remove buildup. Follow with GRO Revitalizing Conditioner to smooth, add shine, strengthen and protect from scalp to strand. On non-wash days, use GRO Dry Shampoo to absorb excess oil, add volume and refresh hair. Spray it directly at the roots and massage in before styling.


Key Benefits:
Sets the foundation for thicker, fuller, healthier looking hair
Strengthens hair to reduce breakage
Absorbs excess oil and adds volume

Kit Includes:
GRO Dry Shampoo - Full Size (3.95 fl. oz.)
Fine & Oily Hair
GRO Dry Shampoo
Learn more >
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
Key Ingredients

The Key Ingredients





Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Red Clover and Mung Bean Blend
Red Clover and Mung Bean Blend

Nourishes the scalp and promotes thicker, fuller looking hair.

FOUND IN:

GRO Revitalizing Conditioner
GRO Hair Serum
GRO Dry Shampoo

Biomimetic Peptides and Caffeine
Biomimetic Peptides and Caffeine

Stimulate and nourish the scalp.

FOUND IN:

GRO Revitalizing Shampoo

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Apply a quarter-size amount each of GRO Revitalizing Shampoo and Conditioner.

GRO Revitalizing Shampoo and Conditioner are formulated without harsh sulfates (no SLS and SLES) and chemicals that strip your hair of its color.

There is no right or wrong answer. It’s really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.

Fine Hair

The Everyday Kit

4.6
Rated 4.6 out of 5 stars
1,962 Reviews

A trio designed to support thicker, fuller, healthier looking hair on your wash days and off days.

Note: Dry Shampoo products can only be shipped within the continental US.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
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  • Sets the foundation for thicker, fuller, healthier looking hair
  • Strengthens hair to reduce breakage
  • Absorbs excess oil and adds volume

Bundle for Better Hair Days

GRO Full Routine Kit
GRO Full Routine Kit
4.5
Rated 4.5 out of 5 stars
6,240 Reviews
GRO Hair Serum (3 Pack)
GRO Hair Serum (3 Pack)
4.4
Rated 4.4 out of 5 stars
5,121 Reviews
GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
989 Reviews

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 1,962 reviews
Total 5 star reviews: 1.5k Total 4 star reviews: 266 Total 3 star reviews: 85 Total 2 star reviews: 26 Total 1 star reviews: 46
1,962 reviews
  • Brenda X.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Thinning hair, Bald spots, Hair loss from hormonal changes (incl postpartum), Hair loss prevention, Scalp concerns (irritation / dandruff / oily)
    What is your hair type? Thick, Color Treated, Dry, Wavy
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair growth, Hair length, Hair thickness, Improved overall hair health
    Rated 5 out of 5 stars
    Yesterday
    Helped Itchy Scalp AND hair!

    After usage of the shampoo and conditioner I notice that my scalp feels cleaner like it purified it and less itchy. After using it for sometime now, my scalp doesn’t itch at all now and no more dirty scalp. My hair also grew longer and fuller. I hardly have any more shedding in the shower or just from brushing. I highly recommend this product.

  • Heather
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 45-54
    What is your hair length? Long
    What are your concerns? Thinning hair, Hair loss prevention, Clean and vegan products, Hair loss from hormonal changes (incl postpartum)
    What is your hair type? Fine, Color Treated, Chemically Treated, Normal, Straight
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair growth, Improved overall hair health
    Rated 5 out of 5 stars
    2 days ago
    Love this set!

    I love this shampoo and conditioner. I've used for several months and I've seen a decrease in the amount of hair lost on a daily basis. Would highly recommend!!

  • Heidi I.
    Verified Buyer
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Short
    What are your concerns? Clean and vegan products, Scalp concerns (irritation / dandruff / oily)
    What is your hair type? Fine, Straight, Oily, Chemically Treated
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Easy to incorporate in daily routine, Improved volume/body
    Rated 5 out of 5 stars
    2 days ago
    my new fav!

    i've been ordering this dry shampoo monthly for a while now, and it's fantastic! i love the ease of having it delivered *right* when i run out and need a new bottle :)

  • Kara C.
    Verified Reviewer
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots
    What is your hair type? Fine
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 120 days (4 months)
    What improvements have you noticed? Improved volume/body, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    3 days ago
    My favorite dry shampoo!

    Leaves hair light and works for more than 24 hours

  • Jason Q.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 45-54
    What is your hair length? Short
    What are your concerns? Thinning hair, Graying hair or gray hair prevention
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved volume/body, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    3 weeks ago
    Great for thinning hair

    I’ve been using this product for around six months and found it very helpful for thinning hair. I use both the shampoo and conditioner every day.

More Hair Wellness Must-Haves

For best results pair with these products

GRO Full Routine Kit

GRO Full Routine Kit

4.5
Rated 4.5 out of 5 stars
6,240 Reviews
$274
From $219
+ Add to bag
GRO Hair Serum (3 Pack)

GRO Hair Serum (3 Pack)

4.4
Rated 4.4 out of 5 stars
5,121 Reviews
$192
From $139
+ Add to bag
GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
989 Reviews
$136
From $108
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
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