Accessibility Statement

Announcements

You've unlocked your 15% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off subscriptions!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
FREE Shipping for Subscriptions & Orders $50+
Results

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Before and after product testimonials

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

96%

more shine*

92%

reduction in breakage*

72

hours of hydration and frizz reduction*

*In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

What Else You Need To Know

GRO and Shine Duo

The perfect first and last step for any hair routine. Begin with the best-selling GRO Hair Serum to reduce signs of shedding and fallout for stronger and more resilient strands. Finish with HYDR-8 Weightless Repair Oil, a plant-powered, lighter-than-air formula that reduces breakage, hydrates, controls frizz and improves shine without the weight from heavy silicones.

Kit Includes:
GRO Hair Serum
Fine Hair
GRO Hair Serum
Learn more >
HYDR-8 Oil - Full Size (1.7 fl. oz.)
New
HYDR-8 Weightless Repair Oil
Learn more >
Key Ingredients

The Key Ingredients







Marula Oil
Marula Oil

Smooths, hydrates and nourishes.

FOUND IN:

HYDR-8 Weightless Repair Oil

Vitamin C Oil
Vitamin C Oil

Minimizes frizz and provides antioxidant benefits.

FOUND IN:

HYDR-8 Weightless Repair Oil

Sacha Inchi and Chia Seed Oil Blend
Sacha Inchi and Chia Seed Oil Blend

Seals split ends and adds shine.

FOUND IN:

HYDR-8 Weightless Repair Oil

Turmeric
Turmeric

Increases the appearance of hair density.

FOUND IN:

GRO Hair Serum

Caffeine
Caffeine

Stimulates the scalp.

FOUND IN:

GRO Hair Serum

Mung Bean and Red Clover Blend
Mung Bean and Red Clover Blend

Nourishes the scalp and promotes healthier-looking hair.

FOUND IN:

GRO Hair Serum

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.

When applied daily, expect to see results from GRO Hair Serum in 3-4 months. Our best advice: Consistency is key. With HYDR-8 Weightless Repair Oil, you’ll see instant results after your first use.

Apply a quarter-size amount each of GRO Revitalizing Shampoo and Conditioner. Use one dropper of GRO Hair Serum daily to see results in as soon as 90 days.** A little goes a long way with HYDR-8 Weightless Repair Oil, so always start with less and add more.

New

GRO and Shine Duo

4.4
Rated 4.4 out of 5 stars
5,083 Reviews

A best-selling serum and reparative hair oil to improve the appearance of hair density, strengthen strands and add glass-like shine to all hair types, even fine or thin.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Bundle & Save

Bundle for better hair days

GRO and HYDR-8 Essentials Kit
GRO and HYDR-8 Essentials Kit
4.5
Rated 4.5 out of 5 stars
6,382 Reviews
GRO Foundation Kit
GRO Foundation Kit
4.6
Rated 4.6 out of 5 stars
1,371 Reviews

Reviews

4.4
Rated 4.4 out of 5 stars
Based on 5,083 reviews
Total 5 star reviews: 3.5k Total 4 star reviews: 876 Total 3 star reviews: 350 Total 2 star reviews: 165 Total 1 star reviews: 210
5,083 reviews
  • Allison R.
    Verified Buyer
    GRO Hair Serum (3 Pack)
    Reviewing
    GRO Hair Serum (3 Pack)
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Hair loss prevention, Hair loss from hormonal changes (incl postpartum), Thinning hair
    What is your hair type? Wavy, Normal
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Easy to incorporate in daily routine, Less shedding
    Rated 5 out of 5 stars
    5 hours ago
    awesomeness

    this stuff really works. helped me after I lost a ton of hair after I had my baby.

  • Sheila B.
    Verified Buyer
    GRO Hair Serum
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Scalp concerns (irritation / dandruff / oily), Clean and vegan products
    What is your hair type? Fine, Straight, Oily
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Hair growth, Hair thickness, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    12 hours ago
    GRO Hair Serum

    Works great! Love it!

  • Tessa F.
    Verified Buyer
    GRO Hair Serum
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 25-34
    What is your hair length? Medium
    What are your concerns? Thinning hair, Clean and vegan products, Hair loss prevention
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Hair growth, Hair thickness
    Rated 4 out of 5 stars
    16 hours ago
    Already seeing growth!

    I am shocked that I am already seeing some baby hairs come in around my scalp. I have been using the serum religiously every morning around my face and along my hairline. I have been taking some other supplements to help with my hair growth journey, but also noticing a huge impact by using the serum with it. The hairs are coming in a lot faster and it feels thicker where the hairs are coming in all along the top of my head. Highly recommend!

  • Cindy K.
    Verified Buyer
    GRO Hair Serum (3 Pack)
    Reviewing
    GRO Hair Serum (3 Pack)
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum), Hair loss prevention, Graying hair or gray hair prevention, Bald spots
    What is your hair type? Thick
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Hair thickness, Hair growth
    Rated 4 out of 5 stars
    2 days ago
    Seems to work

    hair seems to be thicker and growing.

  • Giselle R.
    Verified Buyer
    GRO Hair Serum (3 Pack)
    Reviewing
    GRO Hair Serum (3 Pack)
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Hair loss prevention
    What is your hair type? Fine, Wavy
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Hair growth
    Rated 5 out of 5 stars
    5 days ago
    liquid gold

    there are visible hair growth!!! honestly the only product that has worked on me

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO and HYDR-8 Essentials Kit

GRO and HYDR-8 Essentials Kit

4.5
Rated 4.5 out of 5 stars
6,382 Reviews
$208
From $166
+ Add to bag
GRO Foundation Kit

GRO Foundation Kit

4.6
Rated 4.6 out of 5 stars
1,371 Reviews
$138
From $110
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Free Gift With New Subscriptions*

USE CODE: FREEGIFT

Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for