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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

What Else You Need To Know

The Everyday Kit

Formulated for those with thinning hair, The Everyday Kit was made to support your day-to-day hair wellness journey. On wash days, start with GRO Revitalizing Shampoo to gently cleanse and remove buildup. Follow with GRO Revitalizing Conditioner to smooth, add shine, strengthen and protect from scalp to strand. On non-wash days, use GRO Dry Shampoo to absorb excess oil, add volume and refresh hair. Spray it directly at the roots and massage in before styling.


Key Benefits:
Sets the foundation for thicker, fuller, healthier looking hair
Strengthens hair to reduce breakage
Absorbs excess oil and adds volume

Kit Includes:
GRO Dry Shampoo - Full Size (3.95 fl. oz.)
Fine & Oily Hair
GRO Dry Shampoo
Learn more >
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
Key Ingredients

The Key Ingredients





Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Red Clover and Mung Bean Blend
Red Clover and Mung Bean Blend

Nourishes the scalp and promotes thicker, fuller looking hair.

FOUND IN:

GRO Revitalizing Conditioner
GRO Hair Serum
GRO Dry Shampoo

Biomimetic Peptides and Caffeine
Biomimetic Peptides and Caffeine

Stimulate and nourish the scalp.

FOUND IN:

GRO Revitalizing Shampoo

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Apply a quarter-size amount each of GRO Revitalizing Shampoo and Conditioner.

GRO Revitalizing Shampoo and Conditioner are formulated without harsh sulfates (no SLS and SLES) and chemicals that strip your hair of its color.

There is no right or wrong answer. It’s really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.

Fine Hair

The Everyday Kit

4.6
Rated 4.6 out of 5 stars
1,957 Reviews

A trio designed to support thicker, fuller, healthier looking hair on your wash days and off days.

Note: Dry Shampoo products can only be shipped within the continental US.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
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Dedicated Concierge
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  • Sets the foundation for thicker, fuller, healthier looking hair
  • Strengthens hair to reduce breakage
  • Absorbs excess oil and adds volume

Bundle for Better Hair Days

GRO Full Routine Kit
GRO Full Routine Kit
4.5
Rated 4.5 out of 5 stars
6,225 Reviews
GRO Hair Serum (3 Pack)
GRO Hair Serum (3 Pack)
4.4
Rated 4.4 out of 5 stars
5,106 Reviews
GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
989 Reviews

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 1,957 reviews
Total 5 star reviews: 1.5k Total 4 star reviews: 265 Total 3 star reviews: 85 Total 2 star reviews: 26 Total 1 star reviews: 46
1,957 reviews
  • Jason Q.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 45-54
    What is your hair length? Short
    What are your concerns? Thinning hair, Graying hair or gray hair prevention
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved volume/body, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    1 week ago
    Great for thinning hair

    I’ve been using this product for around six months and found it very helpful for thinning hair. I use both the shampoo and conditioner every day.

  • Olga V.
    Verified Buyer
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum), Hair loss prevention, Graying hair or gray hair prevention, Dry or damaged hair
    What is your hair type? Medium, Wavy, Color Treated
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Hair thickness, Improved volume/body, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    2 weeks ago
    Love it!

    I have been using GRO Dry Shampoo for over a year. I absolutely love this product. I had tried a ton of dry shampoos before finding this one and once I tried it, I knew this was it for me. I find the scent pleasant and not overwhelming at all. The white powder is not as intense as most other dry shampoos and it easily blends away once it's massaged or brushed out. It leaves my hair feeling fresh. Please do not stop making this product, ever!

  • Cassandra
    Verified Reviewer
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Scalp concerns (irritation / dandruff / oily), Clean and vegan products, Overall health and wellness (sleep / nutrition)
    What is your hair type? Oily, Straight, Medium
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Improved overall hair health
    Rated 4 out of 5 stars
    2 weeks ago
    Very clean

    I’ve tried many dry, shampoos ranging from powders to sprays, and even though this is not the one that tries out or texturize my hair the most, it’s the one I’m preferring to use now. The scent is very mild. The absorption is good for second day hair. It leaves absolutely NO cast. I have MCAS, and I have to be very careful with my exposure to chemicals or even strong herbal products. This product does not agitate me.

  • Deborah V.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum), Hair loss prevention
    What is your hair type? Fine, Color Treated
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    2 weeks ago
    Love it!

    Love how this makes my hair feel!

  • Christine N.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 55-64
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Hair loss prevention, Hair loss from hormonal changes (incl postpartum)
    What is your hair type? Fine, Straight, Normal
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair length, Hair thickness, Improved overall hair health
    Rated 5 out of 5 stars
    2 weeks ago
    It works

    This system is amazing! I had bald spots when I started. My hairdresser is shocked at the results.

Reviews LoadedReviews Added

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Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
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