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Introducing

Baby Hair Strengthen & Style Wand

Instant smoothing meets precision styling. Finally, a wand made just for baby hairs and flyaways.

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Build Your Hair Wellness® Routine
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jumbo
Best Seller
4.4
Rated 4.4 out of 5 stars
5,669 Reviews
GRO Hair Serum
From $49 $64
A clinically proven serum for thicker, fuller-looking hair.
GRO+ Advanced Hair Serum
Best Seller
4.7
Rated 4.7 out of 5 stars
449 Reviews
GRO+ Advanced Hair Serum
From $65 $78
An MD-formulated serum that targets visible thinning and shedding.
GRO+ Advanced Hair Growth & Density Supplements
4.7
Rated 4.7 out of 5 stars
11 Reviews
GRO+ Advanced Hair Growth & Density Supplements
From $78 $88
An MD-formulated dual-pill supplement clinically proven to boost hair density.
GRO+ Advanced Balancing Shampoo
4.9
Rated 4.9 out of 5 stars
143 Reviews
GRO+ Advanced Balancing Shampoo
From $47 $52
A gentle shampoo that removes buildup while restoring hydration and balance.
GRO+ Advanced Balancing Conditioner
4.9
Rated 4.9 out of 5 stars
120 Reviews
GRO+ Advanced Balancing Conditioner
From $47 $52
A restorative conditioner that rebuilds strength and visibly boosts hair density.
GRO+ Advanced Dermaroller
4.9
Rated 4.9 out of 5 stars
215 Reviews
GRO+ Advanced Dermaroller
From $42 $48
An MD-developed scalp tool that creates micropathways to enhance serum absorption.
GRO Dry Shampoo
4.7
Rated 4.7 out of 5 stars
1,058 Reviews
GRO Dry Shampoo
From $32 $36
A plant-powered dry shampoo that absorbs oil and neutralizes odor.
GRO Scalp Detoxifying Serum
4.7
Rated 4.7 out of 5 stars
227 Reviews
GRO Scalp Detoxifying Serum
From $36 $42
A pre-shampoo treatment that clears buildup, oil and visible flakes from dryness.
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Scalp Serums
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Supplements
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Cleanse & Condition
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Lash & Brow
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Repair
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Styling
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Tools
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Our
Approach

Our holistic approach blends the power of plants with proven science to support lasting confidence.

Holistic Hair Wellness®

Nurturing scalp, strands and overall well-being to support naturally healthy hair.

Intentional Ingredients

Formulated with carefully chosen, plant-powered ingredients that work.

Science Backed

Trusted and proven solutions that deliver visible, reliable results.

Care That Adapts

Made to meet you where you are, wherever your hair is in its journey

Thriving Confidence

Helping your hair look and feels its best, so confidence comes naturally.

Science-Backed
Trusted by Experts
Vegan
Clean
Cruelty-Free
Science-Backed
Trusted by Experts
Vegan
Clean
Our Science

We utilize the best of nature and
science to create solutions that help
hair look and feel fuller and healthier.

Power in
Every Drop

Our breakthrough serums combine science and plant-powered care to deliver targeted nourishment and lasting Hair Wellness®.

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Progress You Can See

Based on consistent use for at least 90 days. Individual results may vary.

Before
After
Before
After
Before
After

Based on consistent use for at least 90 days. Individual results may vary.

Hair Thinning & Shedding
Explore targeted solutions that address common hair and scalp concerns.
4.4
Rated 4.4 out of 5 stars
5,669 Reviews
GRO Hair Serum
A clinically proven serum for thicker, fuller-looking hair.
Our Results
Proven to deliver real, visible improvements.
Explore the Science
93%

saw less shedding*

*Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.
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93%

agreed they are experiencing less hair fallout*

*Based on a 120-day consumer perception study with 46 participants taking GRO+ Advanced Supplements daily.
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96%

of participants had less new gray hairs*

*Based on a 180-day clinical study of 30 participants with 30% gray hair or less using GRO AGELESS Hair Serum & Supplements daily.
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72 hours

of hair hydration and frizz reduction*

*In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.
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2x

the volume*

*In a controlled hair swatch study of UPLIFT Styling Foam.
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Explore the Science
Care That Evolves With You
From early thinning to advanced concerns, our serums support your hair at every stage.
Proactive
Care
Support long-term Hair Wellness® with early care that helps reduce early shedding before thinning becomes visible.
GRO Hair Serum
Reduces early shedding, maintains thickness and boosts fullness.
Advanced
Care
When visible signs of thinning appear, boost the look of density and rebalance the scalp to take back control of your Hair Wellness®.
GRO+ Advanced Hair Serum
Targets visible thinning while supporting a heathy, balanced scalp.
Community-Approved Favorites
GRO+ Advanced Hair Serum
4.7
Rated 4.7 out of 5 stars
449 Reviews
GRO+ Advanced Hair Serum
$65
jumbo
4.4
Rated 4.4 out of 5 stars
5,669 Reviews
GRO Hair Serum
$49
GRO+ Advanced Balancing Shampoo & Conditioner Kit
4.8
Rated 4.8 out of 5 stars
351 Reviews
GRO+ Advanced Balancing Shampoo & Conditioner Kit
$88
GRO+ Advanced Hair Serum
4.7
Rated 4.7 out of 5 stars
449 Reviews
GRO+ Advanced Hair Serum
$65
jumbo
4.4
Rated 4.4 out of 5 stars
5,669 Reviews
GRO Hair Serum
$49
GRO+ Advanced Hair Serum
4.7
Rated 4.7 out of 5 stars
449 Reviews
GRO+ Advanced Hair Serum
$65
GRO+ Advanced Hair Serum
4.7
Rated 4.7 out of 5 stars
449 Reviews
GRO+ Advanced Hair Serum
$65
GRO Revitalizing Shampoo & Conditioner Kit
4.6
Rated 4.6 out of 5 stars
1,047 Reviews
GRO Revitalizing Shampoo & Conditioner Kit
$22
Hair Wellness® Is Personal

Find the routine that works for your hair goals.

Take the Quiz