Here's Everything You Need to Know About Bleached Eyebrows

Eyebrow trends seem to come and go. In the 1990s, everyone on the runway and on TV had thin tweezed eyebrows. Then, just a few years ago, fuller, bushier brows became the look everybody wanted. These days, bleached eyebrows are trendy and you don't have to look too far to see them on celebrities and models like Kim Kardashian and Amelia Gray. So, what gives? Read on to learn more about this latest eyebrow trend, as well as the best products for happy, healthy eyebrows.

The Bleached Brow Trend

If you're a follower of runway fashion, you've probably seen this trend of dramatic eye makeup and light blonde eyebrows. Just recently, models Bella Hadid and Gigi Hadid were seen with bleached eyebrows at Paris Fashion Week. So, why all the fuss over lightened brows?

Hairstylist and blogger Alice Rawling weighed in on this emerging trend. "Bleached eyebrows are inspired by the DIY beauty culture and from pop culture's trends."

Rawling explained that the trend was inspired by a look that supermodels and club kids sported during the 1990s, although the inspiration for it dated back to the 1970s.

"Bleached [eyebrows] are intriguing," she said. "The celebrity circles today have revived the fashion to make it trendy [again]." Having lighter eyebrows creates a blank canvas on the face and makes the eyes really pop. This brow trend is effective for creating dramatic looks with makeup, especially eye makeup.

You don't have to go far to see celebrities like Kendall Jenner showing off her blonde brows at the Met Gala, or Julia Fox sporting bleached brows on social media, but is this a beauty trend you should be DIY-ing?

Read More: The Serum I Used to Score Brows That Wow

Is it Safe to Bleach Your Brows at Home?

While it's not uncommon to use hydrogen peroxide to lighten your hair, trying to create the bleached brow look on your own might not be wise. While there are plenty of beauty treatments you can DIY at home, there are also some treatments that are best left to the professionals. Bleaching is one of them.

It might be tempting to save money by doing it yourself, but dealing with bleach can have a few risks. If not used properly, you could end up with burns on your skin. The skin on the face is very delicate, so it should be handled with care. Professional hairstylists are experienced in using chemical lightening products.

If you do decide to try this at home, Rawling suggested using a delicate bleach solution made of chamomile tea and lemon juice. "Make a cup of chamomile tea and add a cup of lemon juice to it," she said. "Apply to your eyebrows and wipe off after a few minutes." Always do a patch test to see if you might experience any irritation.

While there's no guarantee that this will give you the desired result, it's much safer for the skin than applying a harsher bleach on your facial skin.

How to Bleach Your Eyebrows Safely

If you are eager to bleach your brow hair at the salon, here's what you can expect. "To bleach eyebrows at a salon, a cotton swab is used to apply hydrogen peroxide solution (3%)," Rawling explained. After a few minutes, the solution is wiped off of the brow hairs.

"Eyebrows are more delicate than the hair on the head, hence the risk of burns," said Rawling. "A small wrong move can break the eyebrows by the roots, especially the peroxide step. Leaving the bleach too long is a common mistake."

For this reason, it's important to have the process done by a professional cosmetologist with experience in bleaching brows.

While it might seem desirable to follow celebrity trends like this, it should be noted that having lighter eyebrows can really change the shape and look of your face. It's not a move you want to make lightly — no pun intended.

If you're not sure whether or not you'll like this look, a makeup artist can give you the appearance of bleached brows without the commitment. A makeup artist will completely cover your brows using concealer and a mascara wand or spoolie. This method doesn't damage the hair the way that bleaching does, but it also doesn't last as long.

While it is possible to darken brow hair again if you don't like the lighter look, the more you apply bleach and color to your hair, the more fragile the hair will become.

If you have damaged brow hairs from bleaching, it's important to nourish and nurture your hair with a product like VEGAMOUR's GRO Brow Serum. The natural, 100% vegan formula contains an exclusive Polyphytobase Complex with active phytomolecules, as well as zinc and biotin, which are essential for healthy hair follicles. The stronger your hair follicles are before coloring, the lower the risk of breakage and damage.

Read More: What to Do If You Have Thinning Eyebrows

How to Maintain Bleached Eyebrows

Whenever bleach is applied to the hair, it weakens the follicles. Taking good care of your hair after getting your eyebrows bleached is key. "A hydrating shampoo is good for aftercare," Rawling suggested.

Another way to soothe the skin on the face and under the brows is with a soothing natural oil like VEGAMOUR's Pure Marula Oil. This oil can help provide rich hydration and moisture to the skin. It can also improve the appearance of fine lines and wrinkles while encouraging a healthy glow. It dries matte and absorbs quickly so it won't get in the way of your makeup routine. The oil can also be used to prime skin before applying makeup.

Once your brow color is set, expect to repeat the process in a few weeks. "After bleaching eyebrows, expect to re-bleach them," Rawling explained. "Re-bleaching will occur in about a week or two, as roots grow fast."

Caring for Bleached Brows

While jumping on fashion week trends can be fun, changing the appearance of your brows can be jarring. It can take a few weeks for bleached eyebrows to go back to their natural color, so it's a change you might have to live with for some time.

If you are planning to bleach your eyebrows, it's best to go to a professional. You'll also want to make sure that your hair is strong and healthy before applying any chemicals, which can be damaging to the hair follicle. Use natural products that protect and nurture the hair follicles and you'll be giving yourself a better blank canvas to begin your bleached eyebrow look.

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