At VEGAMOUR, we set out to create the world’s most powerful and effective hair wellness products, and to achieve this without any known toxins, harmful ingredients or side effects. Not only did we achieve amazing results with our lash and brow and hair serums, but in many cases, our cruelty-free, plant-based formulas outperformed competitors. So let's go over how our natural ingredients work, what we leave out and why.
VEGAMOUR Ingredients: Phyto-Actives That Deliver
While we’ve made hundreds of thousands of friends around the globe since our 2016 launch, many people still don’t realize the benefits of choosing a plant-based product.
Here’s a breakdown of what's in store as part of your hair wellness journey with VEGAMOUR:
Red clover combats the negative effects of DHT, a byproduct of testosterone that increases during the natural aging process. DHT prevents nutrients from being absorbed by hair follicles, which causes them to shrink and eventually fall out. Red clover is a rich source of isoflavones, which are water-soluble chemicals that act like estrogens, helping to prolong the anagen phase of the hair follicle's growth cycle. It also contains other beneficial nutrients, such as calcium, chromium, magnesium, niacin, phosphorus, potassium, thiamine and vitamin C.
Yes, these are the same crunchy, pale green shoots you love to load into your salad. Mung bean is reported to strengthen the hair follicle's ability to stay put and resist premature shedding. Mung beans contain copper, an essential element for a healthy scalp and thick hair. This powerful, natural ingredient is featured in many best-selling VEGAMOUR products such as GRO Dry Shampoo and GRO Hair Serum.
Shop: GRO Detoxifying Scalp Serum
Derived from turmeric, this powerful ingredient has literally been used for centuries as a cell-stimulating element in the ancient Ayurveda practice of India — a system that balances the dosha, or energetic fields, for optimum wellness. Contemporary studies are underway to explore the ability of turmeric in increasing the length of the anagen phase of the hair. That's why we include it in the formulation of many of our products, including both iterations of our hair serum, GRO Hair Serum and GRO+ Advanced Hair Serum.
This botanical, which is an Australian native, requires a bit of an intro. You may recognize "nicotine" in its Latin name, and it is indeed a variety of tobacco. But before you judge, consider: Tobacco-plants create nicotine as a repellant to protect their DNA from pathogens. This plant is the most widely used experimental host in plant virology today because of its ability to defend itself against infection and also for its ability to protect genetic proteins. This is intriguing in the scientific quest to preserve and protect cell health, including within the sphere of hair wellness. This may be good news in regard to future innovations to correct hair thinning and improve hair density.
Caffeine is another familiar daily stimulant that has a bit of a bad rap. In the case of hair wellness, studies do suggest that caffeine applied topically to the scalp may help prevent thinning hair. For example, a recent study in Dermatology Times speculates that caffeine applied topically "... may increase microcirculation within the skin and increase hair growth by inhibiting 5-alpha reductase enzymatic activity."
Plus, there are additional benefits to be had from sources of caffeine. For example, although we call the coffee we grind into our daily mug of joe "beans," they are actually cherries or berries in botanical terms. And like other berries (especially dark berries like blueberries and blackberries), they are full of antioxidants, which can help fight off the damage done by free radicals, including those in UV.
This ingredient is often misunderstood, but it's a dynamic addition to our GRO+ Advanced collection. When applied topically, full-spectrum CBD or hemp oil soothes irritated skin. And when ingested internally, like in our GRO+ Advanced Hair Care Gummies, many people find it broad-spectrum CBD mildly relaxing. There are no psychoactive aspects to any of our products. We use microencapsulated hemp, in a molecule size so tiny that it penetrates deeply into the epidermis and brings other botanical actives with it, to optimize their effectiveness.
Sodium Lauroyl Methyl Isethionate
Lather is a hot topic among natural beauty aficionadas. For years, there was a school of thought that maintained that lather was bad for your hair, bad for your overall health and bad for the planet as the suds washed down the drain.
The primary reason that fluffy lather got a bad rap was fear of sulfates. Traditional detergents, or foaming agents, may dry out skin and hair and may irritate your eyes, so we don't use them.
Instead, we use sodium lauroyl methyl isethionate, derived from coconut. In our GRO Revitalizing Shampoo, it produces a luxurious, mild lather that lifts surface impurities from the scalp such as sebum and product build-up, yet won't fade out salon color or rough up the texture of your strands.
Ingredients We Never Use at VEGAMOUR
We believe the ingredients we don't use are just as important as the ingredients we do use. Here are some of the most important ingredients we intentionally leave out of VEGAMOUR formulations:
Sodium Laureth Sulfate, Ammonium Laureth Sulfate, Sodium Lauryl Sulfate, Ammonium Lauryl Sulfate
Surfactants are found in mass-market shampoos, as well as body washes, even dish soap — anything to whip up a lather. These are the sulfate detergents we mentioned earlier. Current science does suggest that earlier claims against these common ingredients may have been overstated, but we still prefer to go the botanical route.
Also: Top Causes of Hair Loss
For decades, this vasodilator has been a common treatment for male baldness. It was developed in the 1950s to treat ulcers and was then marketed to treat high blood pressure some 25 years later. It's now available over the counter, formulated for both men and women.
During the manufacturer's tests for high blood pressure, the investigators noticed unexpected hair growth in the test subjects. Since then, some male users applying a 5% topical application have complained of a broad array of nasty side-effects, ranging from brain fog to sexual dysfunction to panic attacks.
Additionally, in 2017, The Journal of the American Medical Association revealed that over-the-counter minoxidil products were priced so that women paid more for a less potent product. The authors of the study found that the mean price of minoxidil solutions was the same for men and women, even though the products marketed to women contained 2% actives, while the men's version contained 5%.
The Mayo Clinic also advises that minoxidil is not effective in restoring hair lost during postpartum shedding.
Originally developed to treat prostate enlargement, finasteride treats male- and female-pattern baldness by lowering levels of DHT (testosterone byproduct). This stops the hormone from attacking the hair follicles, slowing or eliminating hair loss. Because it targets DHT, it will not work for other forms of hair loss, such as hair loss due to chemotherapy, stress, medication or hypothyroidism.
The Mayo Clinic advises that finasteride should not be used by post-menopausal women.
This is a double-edged sword for us as hair culture devotees. The bottom line is that human hair is made of keratin. It's our basic form of protein and also comprises our toenails, fingernails, eyelashes and eyebrows.
Because we are animals, the protein we manufacture is, by definition, an animal substance. Normal life — sunshine, water, pulling off a ponytail elastic, brushing and combing, daily wear and tear — degrades and damages the extruded protein on our bodies. We break a nail. An eyelash falls out. This shedding is normal, but we may not like it.
Quite normally, we want to replace and protect the keratin we're losing. Traditional keratin formulas, however, contain other forms of animal protein. We've made it a priority to create 100% vegan and cruelty-free products, so traditional keratin was never an option, and maybe you feel the same way. And here's the cruelest irony: Keratin washes right off as soon as the hair is rinsed — a double reason to take a hard pass in our book.
Instead, we created Karmatin™, a vegan protein and keratin substitute synthesized in the lab from b-silk™. It's a product that defines biomimicry, copying the strength and elasticity of the silk spun by the orb-weaver spider (a variety of the big yellow-and-black spiders you may have seen in a garden, field or forest). This silk is literally stronger than steel, and it wraps every strand in a stretchy, tensile shield to prevent breakage and keep hair glossy. And, unlike keratin, Karmatin™ is microencapsulated, so it fills in every nook and cranny of the hair's surface, smoothing and strengthening until the next shampoo. It's instant good karma for your hair, and it's even kind to spiders.
Shop: VEGAMOUR Shampoo & Conditioner Kit
These preservatives have deservedly been outcast by the wellness community for the potential risks they pose, from breast cancer to contamination of coral reefs. Part of the problem is that parabens are everywhere. They're in hundreds of products that we grew up with, raised our kids on and think of as "safe."
Quite simply, parabens have been proven to be endocrine disruptors, meaning that they mess with both female and male hormones and reproductive health. Many studies in these areas are underfunded and inconclusive, but we've learned enough to conclude that we don't want to use them in our hair wellness products.
Phthalates are known as plasticizers. They make shampoos "gel," and they make hair mousse fluffy and easy to spread. However, they may also pose threats to vitals like kidneys and lungs. The degree of risk is controversial, but the evidence is mounting that our daily exposure to phthalates in hundreds of forms, starting at birth, may contribute to asthma, attention-deficit hyperactivity disorder, breast cancer, obesity and type II diabetes, lowered IQ scores, neurodevelopmental issues, behavioral issues including autism spectrum syndromes, altered reproductive development and male fertility problems.
We found plant-based ingredients to safely make our products gel, bubble, smooth, spread, absorb and lead to beautiful, healthy hair.
This is a prostaglandin that alters the function and structure of your body. The Food & Drug Administration has issued warnings to other lash serum companies because this ingredient has never been approved by the FDA. Prostaglandin analogs carry serious side effects such as irritation, iris color change, inflammation and eye pressure changes. We never use this ingredient in our lash serums.
Believe it or not, bimatoprost is the active ingredient in glaucoma medication. When it was discovered that lash growth was a side effect of using the medication, cosmetic companies created the cosmetic formulation of bimatoprost for consumer use. Side effects include blurred vision, eye and eyelid redness, eye burning or other discomforts, and permanent darkening of the iris.
Transparent Ingredients With You in Mind
Navigating the waters of the cosmetic industry as a consumer can be confusing and often misleading. Full ingredient lists are hard to find and harder to understand. We promise to be 100% transparent about what we put in our bottles that you put on your body. Any questions? Just ask!
Read the latest VEGAMOUR reviews to see what our customers have to say.
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