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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

79%

reduction in breakage after one use*

5x

stronger strands after one use*

*In a controlled hair swatch study using GRO Shampoo and Conditioner.

What Else You Need To Know

GRO Foundation Kit

Formulated for those with thinning hair, the GRO Foundation Kit features three wash-day essentials for a healthier-feeling scalp and hair. As a weekly treatment, use GRO Scalp Detoxifying Serum to clarify and remove excess oil. Follow with GRO Revitalizing Shampoo to gently cleanse and remove buildup. Complete your routine with GRO Revitalizing Conditioner to smooth, add shine, strengthen and protect from scalp to strand.


Key Benefits:
Strengthens hair to reduce breakage
Softens, nourishes and adds shine
Clarifies, cleanses and removes buildup

Kit Includes:
GRO Revitalizing Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
GRO Scalp Detoxifying Serum
Fine Hair
GRO Scalp Detoxifying Serum
Learn more >
Key Ingredients

The Key Ingredients





Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Red Clover and Mung Bean Blend
Red Clover and Mung Bean Blend

Nourishes the scalp and promotes thicker, fuller looking hair.

FOUND IN:

GRO Revitalizing Conditioner

Biomimetic Peptides and Caffeine
Biomimetic Peptides and Caffeine

Stimulate and nourish the scalp.

FOUND IN:

GRO Revitalizing Conditioner

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Use a generous amount of GRO Scalp Detoxifying Serum to cover the scalp. Apply a quarter-size amount each of GRO Revitalizing Shampoo and Conditioner. 

With GRO Revitalizing Shampoo, GRO Revitalizing Conditioner and GRO Scalp Detoxifying Serum, you’ll see instant results after your first use.

There is no right or wrong answer. It’s really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.

Fine Hair

GRO Foundation Kit

4.6
Rated 4.6 out of 5 stars
1,404 Reviews

A wash day trio that sets the foundation for a healthier-looking scalp and hair.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
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  • Strengthens hair to reduce breakage
  • Softens, nourishes and adds shine
  • Clarifies, cleanses and removes buildup

Bundle for Better Hair Days

Ready, Set GRO Kit
Ready, Set GRO Kit
4.5
Rated 4.5 out of 5 stars
5,136 Reviews
The Everything Kit
The Everything Kit
4.6
Rated 4.6 out of 5 stars
6,916 Reviews
GRO Full Routine Kit
GRO Full Routine Kit
4.5
Rated 4.5 out of 5 stars
6,395 Reviews

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 1,404 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 174 Total 3 star reviews: 54 Total 2 star reviews: 27 Total 1 star reviews: 48
1,404 reviews
  • L G.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum), Dry or damaged hair, Hair loss prevention, Clean and vegan products
    What is your hair type? Fine, Wavy, Color Treated
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Less shedding, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    Yesterday
    Love it!

    I have been loving my shampoo and conditioner kit. The shampoo smells great and feels so light on my hair. The conditioner gives my curls a little bounce.

  • Mirella M.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss prevention, Dry or damaged hair, Overall health and wellness (sleep / nutrition), Graying hair or gray hair prevention
    What is your hair type? Medium, Straight, Normal
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Easy to incorporate in daily routine, Improved overall hair health
    Rated 4 out of 5 stars
    2 days ago
    GRO shampoo and conditioner

    I do like the shampoo and conditioner. They both feel good and smell good. I’m not sure that I have noticed any major changes with my hair. It feels and looks better when freshly washed, of course, but I feel like my scalp gets greasier sooner than before I started with these products. But, I’ll probably keep using it.

  • Rosabel M.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Overall health and wellness (sleep / nutrition)
    What is your hair type? Medium, Straight, Color Treated
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Less shedding
    Rated 5 out of 5 stars
    3 days ago
    Less shedding

    I have been using these shampoo and conditioner for 2-3 months now. I’ve noticed less shedding in the shower and when I’m blow drying my hair.

  • Hannah W.
    Verified Buyer
    Reviewing
    GRO Scalp Detoxifying Serum
    I recommend this product
    Rated 4 out of 5 stars
    3 days ago
    Easy to use

    I like the bottle, as it is easy to get into my scalp without having to section off my hair. I wash my hair once a week and use it prior to doing so. I will say my hair feels cleaner, but I haven't noticed less shedding yet.

  • Ana N.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum)
    What is your hair type? Fine, Wavy, Color Treated, Normal, Chemically Treated
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Hair growth, Hair length, Improved overall hair health
    Rated 5 out of 5 stars
    1 week ago
    Longer Hair

    Using the GRO Revitalizing shampoo and conditioner every other day has made such an improvement in my hair. I can see hair growth, shine and softness.

More Hair Wellness Must-Haves

For best results pair with these products

Ready, Set GRO Kit

Ready, Set GRO Kit

4.5
Rated 4.5 out of 5 stars
5,136 Reviews
$202
From $161
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The Everything Kit

The Everything Kit

4.6
Rated 4.6 out of 5 stars
6,916 Reviews
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From $288
+ Add to bag
GRO Full Routine Kit

GRO Full Routine Kit

4.5
Rated 4.5 out of 5 stars
6,395 Reviews
$274
From $219
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
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