Accessibility Statement

Announcements

You've unlocked your 15% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off subscriptions!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
FREE Shipping for Subscriptions & Orders $50+
Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

Up to 450°F

thermal protection*

72 Hours

of hair hydration and frizz control**

96%

more shine***

*In controlled hair swatch study using HYDR-8 Leave-In Conditioner.
**Results from independent controlled hair swatch studies of HYDR-8 Leave-In Conditioner and HYDR-8 Weightless Repair Oil.
***In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Before and after product testimonials

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

Up to 450°F

thermal protection*

72 Hours

of hair hydration and frizz control**

96%

more shine***

*In controlled hair swatch study using HYDR-8 Leave-In Conditioner.
**Results from independent controlled hair swatch studies of HYDR-8 Leave-In Conditioner and HYDR-8 Weightless Repair Oil.
***In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

What Else You Need To Know

Hair Wellness Travel Essentials

Don’t leave your best hair days at home this holiday season. Our brand-new Hair Wellness Travel Essentials includes five mini must-haves, elegantly packaged in a limited-edition marble and gold gift box. The GRO Revitalizing Shampoo and Conditioner gently cleanse, nourish and set the foundation for thicker, fuller, healthier looking hair. Use HYDR-8 Leave-In Conditioner to fight frizz and detangle with heat protection up to 450ºF.* Finish with HYDR-8 Weightless Repair Oil to smooth, hydrate and add shine without the weight from heavy silicones. In between wash days, apply GRO Dry Shampoo to instantly refresh strands and absorb excess oil and odors.


Key Benefits:
Sets the foundation for thicker, fuller, healthier looking hair
Fights frizz and detangles for hydrated, silky-smooth strands
Provides heat protection up to 450ºF*
Adds natural shine without the weight
Tackles oiliness and odors on non-wash days

Kit Includes:
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
HYDR-8 Leave-In Conditioner - Full Size (5 fl. oz.)
Dry, Dull Hair
HYDR-8 Leave-In Conditioner
Learn more >
HYDR-8 Oil - Full Size (1.7 fl. oz.)
New
HYDR-8 Weightless Repair Oil
Learn more >
GRO Dry Shampoo - Full Size (3.95 fl. oz.)
Fine & Oily Hair
GRO Dry Shampoo
Learn more >
Key Ingredients

The Key Ingredients




Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
HYDR-8 Leave-In Conditioner

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Marula Oil
Marula Oil

Smooths, hydrates and nourishes.

FOUND IN:

HYDR-8 Weightless Repair Oil

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

There is no right or wrong answer. It's really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.

Yes, HYDR-8 Leave-In Conditioner provides heat protection up to 450ºF.**

This fast-absorbing formula can be applied to damp or dry strands to smooth, hydrate and add shine without the weight from heavy silicones.

LIMITED-EDITION
 

Hair Wellness Travel Essentials

4.7
Rated 4.7 out of 5 stars
2,737 Reviews

A limited-edition set of our best sellers for nourished, healthier looking hair anywhere you go.

Note: Dry Shampoo products can only be shipped within the continental US.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Sets the foundation for thicker, fuller, healthier looking hair
  • Fights frizz and detangles for hydrated, silky-smooth strands
  • Provides heat protection up to 450ºF*
  • Adds natural shine without the weight
  • Tackles oiliness and odors on non-wash days

Bundle & Save

Bundle for better hair days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
975 Reviews
Good to GRO Kit
Good to GRO Kit
4.5
Rated 4.5 out of 5 stars
3,689 Reviews
HYDR-8 Shampoo and Conditioner Kit
HYDR-8 Shampoo and Conditioner Kit
4.9
Rated 4.9 out of 5 stars
419 Reviews

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 2,737 reviews
Total 5 star reviews: 2.2k Total 4 star reviews: 366 Total 3 star reviews: 94 Total 2 star reviews: 28 Total 1 star reviews: 53
2,737 reviews
  • Mary V.
    Verified Buyer
    HYDR-8 Weightless Repair Oil
    Reviewing
    HYDR-8 Weightless Repair Oil
    I recommend this product
    Rated 5 out of 5 stars
    3 minutes ago
    Ideal Weightless Repair Oil

    Whether putting it on dry ends or using it mid-length to ends, it has strengthened my hair. I often use it as an overall night oil. I love the shine it brings to my hair. Plus a little oil goes a long way!

  • Denice V.
    Verified Buyer
    GRO Revitalizing Shampoo and Conditioner Kit
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Clean and vegan products, Hair loss prevention, Dry or damaged hair
    What is your hair type? Thick, Wavy, Chemically Treated, Dry
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair growth, Improved overall hair health
    Rated 5 out of 5 stars
    7 hours ago
    Top notch quality

    This stuff is amazing. Kind of ridiculously expensive but it works and I can honestly say this is probably the best shampoo and conditioner I have ever used. The shampoo cleans very well leaving you feeling clean and the conditioner makes your hair silky. It’s really wonderful what it does and I don’t drop hair when I use this product. Sometimes I’ll alternate products but I do notice that I shed more hair when I use other brands. I swear by this stuff. I just wish it wasn’t so expensive.

    I also don’t have an issue with balding or anything, but what I can tell is I shed less hair.

  • D R.
    Verified Buyer
    GRO Revitalizing Shampoo and Conditioner Kit
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 65+
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Fine, Wavy, Normal, Color Treated
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    2 days ago
    Nice!

    Nice lather that quickly rinses out.. Nice fragrance. My hair feels thicker and looks smoother.

  • Vicki S.
    Verified Buyer
    Hair Wellness Travel Essentials
    Reviewing
    Hair Wellness Travel Essentials
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Every single product is blowing my mind

    The more of your products I’m using, the better my hair is getting. It took awhile to make a big difference, but it has. My hair doesn’t break like it used to. It feels much stronger now. It is growing well too. Now it is starting to look shinier too.

    I really appreciate your employees that have helped me. They are all top rate 👍💕

  • K. S.
    Verified Buyer
    HYDR-8 Weightless Repair Oil
    Reviewing
    HYDR-8 Weightless Repair Oil
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    The Best Out There!

    I have thin hair but a lot of it, but bleach my hair every 8 weeks. So I tend to have quite a few fly aways. I have tried many, many hair oils that the stores sell and they are always so heavy and make my hair look greasy. I have seen this oil advertised for months and never pulled the trigger due to the price, but then I saw they had a travel size that I could try before buying the bigger bottle and I am obsessed! It smells amazing and it doesn’t even feel like oil, it feels more like a serum that melts into your hair and just gives it life. Doesn’t weigh it down or make it greasy. Totally worth every penny. Will buy the bigger bottle once needed!

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
975 Reviews
$136
From $108
+ Add to bag
Good to GRO Kit

Good to GRO Kit

4.5
Rated 4.5 out of 5 stars
3,689 Reviews
$106
From $84
+ Add to bag
HYDR-8 Shampoo and Conditioner Kit

HYDR-8 Shampoo and Conditioner Kit

4.9
Rated 4.9 out of 5 stars
419 Reviews
$76
From $60
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for