Accessibility Statement

Announcements

FREE Shipping for Subscriptions & Orders $50+
Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

Up to 450°F

thermal protection*

72 Hours

of hair hydration and frizz control**

96%

more shine***

*In controlled hair swatch study using HYDR-8 Leave-In Conditioner.
**Results from independent controlled hair swatch studies of HYDR-8 Leave-In Conditioner and HYDR-8 Weightless Repair Oil.
***In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before and after product testimonials

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

Up to 450°F

thermal protection*

72 Hours

of hair hydration and frizz control**

96%

more shine***

*In controlled hair swatch study using HYDR-8 Leave-In Conditioner.
**Results from independent controlled hair swatch studies of HYDR-8 Leave-In Conditioner and HYDR-8 Weightless Repair Oil.
***In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

What Else You Need To Know

Hair Wellness Travel Essentials

Don’t leave your best hair days at home this holiday season. Our brand-new Hair Wellness Travel Essentials includes five mini must-haves, elegantly packaged in a limited-edition marble and gold gift box. The GRO Revitalizing Shampoo and Conditioner gently cleanse, nourish and set the foundation for thicker, fuller, healthier looking hair. Use HYDR-8 Leave-In Conditioner to fight frizz and detangle with heat protection up to 450ºF.* Finish with HYDR-8 Weightless Repair Oil to smooth, hydrate and add shine without the weight from heavy silicones. In between wash days, apply GRO Dry Shampoo to instantly refresh strands and absorb excess oil and odors.


Key Benefits:
Sets the foundation for thicker, fuller, healthier looking hair
Fights frizz and detangles for hydrated, silky-smooth strands
Provides heat protection up to 450ºF*
Adds natural shine without the weight
Tackles oiliness and odors on non-wash days

Kit Includes:
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Revitalizing Conditioner
Fine Hair
GRO Revitalizing Conditioner
Learn more >
HYDR-8 Leave-In Conditioner
Dry, Dull Hair
HYDR-8 Leave-In Conditioner
Learn more >
HYDR-8 Weightless Repair Oil
HYDR-8 Weightless Repair Oil
Learn more >
GRO Dry Shampoo
Fine & Oily Hair
GRO Dry Shampoo
Learn more >
Key Ingredients

The Key Ingredients




Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
HYDR-8 Leave-In Conditioner

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner

Marula Oil
Marula Oil

Smooths, hydrates and nourishes.

FOUND IN:

HYDR-8 Weightless Repair Oil

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

There is no right or wrong answer. It's really a personal question and depends on scalp sebum production (oily or dry) and hair density (thick or thin) as well as hair texture.

Yes, HYDR-8 Leave-In Conditioner provides heat protection up to 450ºF.**

This fast-absorbing formula can be applied to damp or dry strands to smooth, hydrate and add shine without the weight from heavy silicones.

LIMITED-EDITION
 

Hair Wellness Travel Essentials

4.7
Rated 4.7 out of 5 stars
2,891 Reviews

A limited-edition set of our best sellers for nourished, healthier looking hair anywhere you go.

Note: Dry Shampoo products can only be shipped within the continental US.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness®.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Sets the foundation for thicker, fuller, healthier looking hair
  • Fights frizz and detangles for hydrated, silky-smooth strands
  • Provides heat protection up to 450ºF*
  • Adds natural shine without the weight
  • Tackles oiliness and odors on non-wash days

Bundle for Better Hair Days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
1,011 Reviews
Good to GRO Kit
Good to GRO Kit
4.5
Rated 4.5 out of 5 stars
3,895 Reviews
HYDR-8 Shampoo and Conditioner Kit
HYDR-8 Shampoo and Conditioner Kit
4.9
Rated 4.9 out of 5 stars
429 Reviews

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 2,891 reviews
Total 5 star reviews: 2.3k Total 4 star reviews: 391 Total 3 star reviews: 100 Total 2 star reviews: 28 Total 1 star reviews: 55
2,891 reviews
  • Karen A.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo
    I recommend this product
    Age Range 55-64
    What is your hair length? Short
    What are your concerns? Thinning hair, Bald spots
    What is your hair type? Thick
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Hair growth
    Rated 5 out of 5 stars
    2 days ago
    Give it a try!

    Excellent product. Highly recommend.

  • Haley H.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Travel Size Kit
    I recommend this product
    Age Range 25-34
    What is your hair length? Long
    What are your concerns? Scalp concerns (irritation / dandruff / oily), Dry or damaged hair, Clean and vegan products, Overall health and wellness (sleep / nutrition), Thinning hair
    What is your hair type? Fine, Color Treated
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Less shedding, Hair growth, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    2 days ago
    LOVE!

    Love this bundle, it was perfect for traveling and keeping with me for my hair care needs! Didn’t want to get low grade hair care just because I was traveling. Worked great

  • Jason T.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Medium, Curly, Wavy
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Hair growth, Hair thickness, Improved volume/body, Improved overall hair health
    Rated 4 out of 5 stars
    3 days ago
    Revitalizing and showing improvement!

    Revitalizing and showing improvement!

  • Jessica O.
    Verified Buyer
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Graying hair or gray hair prevention, Scalp concerns (irritation / dandruff / oily), Clean and vegan products, Overall health and wellness (sleep / nutrition)
    What is your hair type? Fine, Oily
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Improved volume/body, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    5 days ago
    my favorite dry shampoo

    for reference i have dark brown hair and even though the spray comes out white, it does not leave my hair looking gray or ashy. it smells delicious too!

  • Debra G.
    Verified Buyer
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Travel Size Kit
    I recommend this product
    Age Range Under 24
    What is your hair length? Long
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Thick
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Less shedding, Hair thickness
    Rated 5 out of 5 stars
    1 week ago
    My 19 year old daughter hair thinning

    Being of Mexican heritage our hair is very important to us. My 19 year old daughter started to thinning. She had beautiful black, think hair. Her staple. Tha k you for system paired with the hair oil. You gave my daughter her confidence back!!

More Hair Wellness® Must-Haves

For best results pair with these products

GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
1,011 Reviews
$136
From $108
+ Add to bag
Good to GRO Kit

Good to GRO Kit

4.5
Rated 4.5 out of 5 stars
3,895 Reviews
$106
From $84
+ Add to bag
HYDR-8 Shampoo and Conditioner Kit

HYDR-8 Shampoo and Conditioner Kit

4.9
Rated 4.9 out of 5 stars
429 Reviews
$76
From $60
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
Your Bag

Close cart drawer

item items
Subscription Perks
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing
Choose your free gifts!
Choose Your Free Gifts (Choose up to )

Gift

Select
Selected
Cart

Your bag is
currently empty

START SHOPPING
Get your full routine
code applied - off*
Remove code

Apply discount code

Apply code
You must enter a discount code
The discount code you entered is invalid
You've earned a FREE gifts + off subscriptions + FREE shipping! Add more for your FREE gift! + Subscribe for off + Add more or subscribe for FREE shipping. Add more for FREE shipping.
Add subscription more for