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Results

Real Women. Real Results

Thousands of women have joined the #VegamourChallenge.

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

72 Hours

of hair hydration and frizz reduction*

14x

hydration after one use*

Up to 450°F

thermal protection*

*In a controlled hair swatch study using HYDR-8 Leave-In Conditioner.

See It to Believe It

real-world, real-women results.

Real results from our customers

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Before

After

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

72 Hours

of hair hydration and frizz reduction*

14x

hydration after one use*

Up to 450°F

thermal protection*

*In a controlled hair swatch study using HYDR-8 Leave-In Conditioner.

What Else You Need To Know

The Everything Kit

Formulated for those with dry, thinning hair, this curated kit features our best-selling GRO Hair Serum to help reduce signs of shedding and increase the appearance of hair density. As a weekly treatment, use GRO Scalp Detoxifying Serum to remove excess oil and other impurities. Level up your hair ritual with GRO Revitalizing Shampoo and Conditioner on wash days and GRO Dry Shampoo on non-wash days. Once or twice a week in place of a conditioner, use HYDR-8 Deep Moisture Repair Mask for an ultra-reparative treatment. Spray HYDR-8 Leave-In Conditioner for effortless detangling, frizz reduction and heat protection up to 450°F. Take one of the delicious strawberry-flavored GRO Biotin Gummies each day to optimize hair wellness.


Key Benefits:
Reduces signs of shedding and fallout
Helps support thicker, fuller, healthier looking hair
Clarifies, cleanses and removes buildup

Kit Includes:
HYDR-8 Leave-In Conditioner - Full Size (5 fl. oz.)
Dry, Dull Hair
HYDR-8 Leave-In Conditioner
Learn more >
HYDR-8 Deep Moisture Repair Mask
Dry, Dull Hair
HYDR-8 Deep Moisture Repair Mask
Learn more >
GRO Hair Serum
Fine Hair
GRO Hair Serum
Learn more >
GRO Biotin Gummies
Fine Hair
GRO Biotin Gummies
Learn more >
GRO Scalp Detoxifying Serum
Fine Hair
GRO Scalp Detoxifying Serum
Learn more >
GRO Revitalizing Shampoo
Fine Hair
GRO Revitalizing Shampoo
Learn more >
GRO Shampoo - Full Size (8 fl. oz.)
Fine Hair
GRO Revitalizing Conditioner
Learn more >
GRO Dry Shampoo - Full Size (3.95 fl. oz.)
Fine & Oily Hair
GRO Dry Shampoo
Learn more >
Key Ingredients

The Key Ingredients





Karmatin™
Karmatin™

A vegan keratin alternative, formulated without silicones, that adds hydration, strength and shine without the weight.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
HYDR-8 Deep Moisture Repair Mask
HYDR-8 Leave-In Conditioner

Red Clover and Mung Bean Blend
Red Clover and Mung Bean Blend

Nourishes the scalp and promotes thicker, fuller looking hair.

FOUND IN:

GRO Revitalizing Conditioner
GRO Hair Serum
GRO Dry Shampoo

Biomimetic Peptides and Caffeine
Biomimetic Peptides and Caffeine

Stimulate and nourish the scalp.

FOUND IN:

GRO Revitalizing Shampoo
GRO Hair Serum

Biotin
Biotin

Strengthens hair to reduce breakage.

FOUND IN:

GRO Revitalizing Shampoo
GRO Revitalizing Conditioner
GRO Hair Serum
GRO Biotin Gummies

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.

The HYDR-8 Leave-In Conditioner provides heat protection up to 450 degrees Fahrenheit.

No, we don’t recommend using this mask overnight. Leaving the hair mask on longer than 5 minutes can provide some additional conditioning benefits, but we recommend using no longer than 10 minutes.

 

The Everything Kit

4.6
Rated 4.6 out of 5 stars
6,707 Reviews

A complete hair wellness ritual for thicker, fuller, healthier looking strands.

Note: Dry Shampoo products can only be shipped within the continental US.

One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

  • Reduces signs of shedding and fallout
  • Helps support thicker, fuller, healthier looking hair
  • Clarifies, cleanses and removes buildup

Bundle for Better Hair Days

GRO Lash and Brow Kit
GRO Lash and Brow Kit
4.3
Rated 4.3 out of 5 stars
986 Reviews
HYDR-8 Shampoo and Conditioner Kit
HYDR-8 Shampoo and Conditioner Kit
4.9
Rated 4.9 out of 5 stars
421 Reviews

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 6,707 reviews
Total 5 star reviews: 5k Total 4 star reviews: 1.1k Total 3 star reviews: 347 Total 2 star reviews: 151 Total 1 star reviews: 179
6,707 reviews
  • Alex L.
    Verified Buyer
    GRO Dry Shampoo
    Reviewing
    GRO Dry Shampoo
    I recommend this product
    Age Range 35-44
    What is your hair length? Long
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Fine, Oily, Wavy
    How often are you using the product? 3 - 4 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Easy to incorporate in daily routine
    Rated 4 out of 5 stars
    7 minutes ago
    No build up!

    I love this dry shampoo because it soaks up my excess oil without leaving residue or build up, so I feel like my scalp can breathe! I prefer an unscented dry shampoo but the scent isn’t over powering and I don’t notice it lingering around. The only downfall is it is a bit pricey for something I use fairly often, even with a subscription discount it’s still a bit much.

  • Arlene S.
    Verified Buyer
    GRO Hair Serum
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair, Hair loss from hormonal changes (incl postpartum), Hair loss prevention, Dry or damaged hair
    What is your hair type? Fine, Straight, Dry
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Less shedding
    Rated 5 out of 5 stars
    8 hours ago
    Great product!

    I love it! It doesn’t feel greasy and I do notice that my hair feels a lot thicker! Will buy it over and over again!

  • Jennifer M.
    Verified Buyer
    GRO Revitalizing Shampoo
    Reviewing
    GRO Revitalizing Shampoo
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Dry or damaged hair, Hair loss from hormonal changes (incl postpartum), Clean and vegan products
    What is your hair type? Curly
    How often are you using the product? 1 - 2 times per week
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Improved volume/body, Improved overall hair health, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    11 hours ago
    Makes hair feel fuller

    I am pleased with this shampoo and the ingredients to stop shedding and help with hair growth.

  • Sabrina G.
    Verified Buyer
    GRO Revitalizing Shampoo and Conditioner Kit
    Reviewing
    GRO Revitalizing Shampoo and Conditioner Kit
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Fine
    How often are you using the product? Every day
    How long have you been using the product? 60 days (2 months)
    What improvements have you noticed? Hair growth
    Rated 5 out of 5 stars
    Yesterday
    Actually working

    I’ve used the Gro shampoo & conditioner for 2 months and the Gro Advanced serum for less than 1 month and I’m seeing new baby hairs. So I’m optimistic!!

  • Gayle L.
    Verified Buyer
    GRO Hair Serum
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 55-64
    What is your hair length? Medium
    What are your concerns? Hair loss prevention
    What is your hair type? Fine, Color Treated, Wavy
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Less shedding, Improved volume/body
    Rated 5 out of 5 stars
    Yesterday
    Love it

    Just started using last month and already seeing less shedding in shower. Will purchase again.

Reviews LoadedReviews Added

More Hair Wellness Must-Haves

For best results pair with these products

GRO Lash and Brow Kit

GRO Lash and Brow Kit

4.3
Rated 4.3 out of 5 stars
986 Reviews
$136
From $108
+ Add to bag
HYDR-8 Shampoo and Conditioner Kit

HYDR-8 Shampoo and Conditioner Kit

4.9
Rated 4.9 out of 5 stars
421 Reviews
$76
From $60
+ Add to bag

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”
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