In the health and wellness world, the term “vegan” is nothing new. It’s up there along with “natural,” “organic,” “gluten-free,” “sugar-free” and other assurances that a product is carefully made with or without ingredients often found in traditional products. For some, buying products designed with cleaner, healthier ingredients is nice but not necessary. For others, it’s a must, a way of life.
In the beauty and grooming world, the word “vegan” has slowly crept up as an important product feature along with “paraben-free,” “cruelty-free” and “organic,” among others. Smart shoppers are becoming more and more selective about what’s going on their bodies, just as they are with what’s going in their bodies. But what does vegan really mean? And for you, as someone looking for a more natural eyelash growth serum, what difference does a vegan eyelash serum make?
The Definition of Vegan
In the simplest terms, products that are vegan are completely free from animal-based ingredients, as tested and confirmed by The Vegan Society, an internationally recognized organization. Why is this important? It’s because an increasing number of people are concerned with animal rights and choose not to use animal-based products at all, whether that be food, fashion or beauty. There are of course consumers with less stringent principles who are not vegan when it comes to food or fashion, but prefer to buy vegan in certain cases where they feel animal derived ingredients aren’t necessary, such as beauty. The vegan label gives all consumers certainty that what they’re putting in and on their bodies complement their lifestyle choice.
Why VEGAMOUR Products Are 100% Vegan
Every VEGAMOUR product is indeed 100% vegan and stamped with the The Vegan Society’s protected seal of approval, including its top-selling eyelash serum, vegaLASH Volumizing Serum. This is not just to appeal to those ascribing to a completely vegan lifestyle. Rather, VEGAMOUR has formulated its beauty products to successfully deliver clinical grade results that rival prescription and OTC results without the aid of any animal byproducts and without animal testing. As a company, VEGAMOUR has made a commitment and promise to completely opt out of using animal derived ingredients due to the unnecessary nature of doing so while creating products that help you achieve total hair wellness.
The Problem With Traditional Eyelash Serums
There are so many eyelash growth serums out there. The most popular of them also have very well-known side effects.
Prostaglandin, a common ingredient in eyelash serums, has been shown to cause unwanted side effects such as eye color darkening, retina swelling, vision blurriness, eye redness and eyelid itching. Some side effects can be permanent, and there is also speculation that consistent use of prostaglandins could build a resistance to glaucoma medication.
Prostaglandin also has hormone-like qualities, so it can also interfere with estrogen and could potentially cause a host of other fertility-oriented issues.
Why VEGAMOUR vegaLASH Volumizing Serum Works
On the contrary, VEGAMOUR vegaLASH Volumizing Serum is a prostaglandin-free, gluten-free, hypoallergenic serum that is formulated without animal byproducts, which make it ideal even for the most sensitive eyes. But, you ask, will a more naturally-derived lash serum actually deliver real results? The answer is YES.
As we age, our bodies produce different hormones, including testosterone. Through a natural biochemical process, testosterone is converted by 5AR (the 5a reductase enzyme) into DHT (dihydrotestosterone) which travels to the eyelash follicles. When DHT builds up around the base of the eyelash, it actually causes inflammation and irritation, and it shortens the growth phase of hair by blocking important growth messages flowing from the skin to the dermal papilla cells located in the base of the lash bulb. Eventually, the inflammation can cause dermal papilla cells to push farther away from the lash bulb. This can lead to slower lash growth and, if left untreated, lash loss.
To help counteract DHT buildup and the potential for eyelash thinning and lash loss, vegaLASH features two important plant actives:
- Red Clover (trifolium pratense) Organically grown red clover is a natural source of biochanin A, a potent antioxidiant isoflavone. Biochanin A quenches inflammation and neutralizes 5AR that converts our body’s testosterone into hair and lash damaging DHT molecules, thus helping to conserve existing hair and lashes.
- Plant Stem Cells from Mung Bean Organic plant stem cells derived from highly concentrated mung bean proteins contain natural L-lysine, an essential amino acid. L-lysine provides a natural protective barrier around the derma papilla, shielding it from errant DHT while helping to produce vital collagen protein, which is necessary for healthy hair and lash growth.
- Acetyl Tetrapeptide-3 Acetyl Tetrapeptide-3 peptide helps to build stronger cellular matrices around the dermal papilla, which means that lashes will be better anchored for less chance of fall out. Additionally, this peptide has also shown to increase shaft diameter, which means that new lashes will grow in thicker.
Because it takes some time for lashes to regrow, it’s important to use a mild formula consistently until you see your desired results. The good news is that VEGAMOUR vegaLASH Volumizing Serum has been tested for ocular irritation and features over 99% natural ingredients. So you can use the formula for as long as you want without concern for irritation or undesirable side effects.